LADA Priora – new market positioning

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February 9, 2016
LADA introduces new version of Priora sedan for 389 K rubles. Trim level “Standard” includes driver’s airbag, ISOFIX fittings for child seats, daytime running lights, ABS, power steering, 13” wheels. Car is equipped with 1.6 L, V8 engine of 87 h.p. and a 5-speed gearbox with cable drive.

Lada Priora trim level “Standard” it is company’ reaction towards changing automotive market. The most affordable LADA Priora is designed for customers who need reliable car with basic set of options as well for government structures and state-funded organizations.

LADA Priora start of production is scheduled on the beginning of March, 2016, vehicle is already available at LADA dealers.
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AVTOVAZ Group is part of Dacia-LADA Business Unit within Groupe Renault structure. The company manufactures cars in full production cycle and components for 2 brands: LADA and Renault. Group facilities are located in Togliatti – “AVTOVAZ” JSC, and in Izhevsk – “LADA Izhevsk” LLC.

The LADA brand products are presented in В, В+, SUV and LCV segments and are comprised of 5 model families: Vesta, XRAY, Largus, Granta, and Niva. The brand is leading on the Russian automotive market with over 20% market share and is presented in more than 20 countries abroad. LADA is having the largest official dealership network in Russia - 300 dealerships.