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LADA Detal’ transforms into  the new multi-brand format LECAR Store

On October 25, 2021 the retail chain LADA Detal’ opened the first retail store for car spare parts sales in a new multi-brand format – LECAR Store. The new LECAR Store is located in Omsk. Qualified sales managers will help customers choose the necessary spare part for a car of any brand on a round-the-clock basis. The salesroom provides for the full range of AVTOVAZ’s own trademark, the LECAR brand – 1300 positions of accessories and spare parts, more than 3500 items of original LADA spare parts and other automobile components of leading manufacturers. The key feature of the store of new format is the ability to service car owners of other brands – they are provided with the opportunity to order spare parts with prompt delivery. Alexey Tikhomirov, Director for Spare Parts Sales and After-Sales Service of AVTOVAZ: “The opening of a retail store in the new LECAR Store format is the first step towards the global transformation of the LADA Detal’ branded retail network into a multi-brand format. By 2023, AVTOVAZ JSC plans to complete the comprehensive rebranding process of the entire existing LADA retail chain (1,500 stores) in the LECAR Store, where customers will be able to purchase spare parts not only for LADA cars, but also to buy high-quality spare parts for almost any car brand”. In the long-term perspective, the company’s multi-brand store network LECAR Store is to become the multi-functional retail outlets – from small stores in little towns to supermarkets in megacities. LECAR Store will provide an access to high-quality parts for any car and will present its own trademark of spare parts and accessories at affordable prices – LECAR.

European presentation of the  Niva Red Legend team 

The exclusive design of the team`s equipment and the official starting number were shown at the event for the first time. On October 23, European presentation of the Niva Red Legend Team, private team from Switzerland which will perform at the Dakar-2022 rally with their 1984 LADA Niva SUV in the classic category, took place in Zurich on the territory of the Garage94 space. The VAZ-2121 appeared in the branded livery, developed jointly with the LADA brand, official partner of the team. Also, during the event, guests of the evening were presented with the exclusive design of the team`s equipment and planned starting number. As a starting number, the team applied for the number ''763'', the automobile index of the Samara region, in honor of the place of origin of the legendary car. Real fans of the Niva model from Switzerland, Mario Jacober (pilot) and Sladjan Miljic (co-pilot), will participate in the new Dakar Classic category, created specifically for the cars that participated in the competition before 2000. ''We are very proud to take part in the Dakar Classic rally on the iconic LADA Niva T1 SUV, which we have prepared by ourselves. Less than a year has passed from the moment of the idea to take part in the rally to today`s presentation, and we have already come a long way. We are so grateful for the support of all our partners, professional community of rally-racers, subscribers and, of course, our families. Together we can go all the way to the end!'' said pilot Mario Jacober. You can follow the preparation and competitions via @nivaredlegendteam team account on Instagram and on YouTube channel of the same name. And via the official LADA pages on social networks.

New multimedia system ENJOY for the LADA XRAY

AVTOVAZ announces start of sales of the XRAY and XRAY Cross cars with the new LADA EnjoY multimedia system, which was already presented in Vesta family models in September. LADA EnjoY is the “junior” version of the exclusive EnjoY Pro intelligent system, as fast as the older one, it combines a user-friendly interface, functionality and affordability. The EnjoY multimedia system includes support for projected Apple CarPlay and Android Auto systems, 3D sound from ARKAMYS, configured considering the architecture of the XRAY models` interior and the possibility of individual settings, an integrated rear-view camera, hands-free safe communication mode and a dual microphone with noise suppression function, as well as the possibility of remote control on the steering wheel. The EnjoY system is equipped with a 7-inch screen with a modern IPS matrix that makes the image bright at any viewing angle. The new multimedia system is available in LADA XRAY cars: optional for the #CLUB Enjoy package at a price starting from 896,900 rubles and in the Luxe package for 923,900 rubles. For LADA XRAY Cross models, it is available only in the Luxe configuration at a price of 1,080,900 rubles.

AVTOVAZ ANNOUNCES THE START OF SERIAL ASSEMBLY OF THE LADA CARS IN UZBEKISTAN

AVTOVAZ announces the start of serial assembly of the LADA cars in Uzbekistan, together with its local partner Roodell. The first LADA Vesta SW/SW Cross), XRAY Cross and LADA Largus/Largus Cross cars are being produced and shipped to the LADA dealer network. LADA assembly is organized at the new ADM Jizzakh automobile plant, located in the Jizzakh Free Economic Zone in Uzbekistan and operated by Roodell teams. The assembly process was established considering all the requirements for equipment, operations guidelines and quality control of AVTOVAZ. All the personnel involved in the project have received the necessary training. Uzbekistan is one of the key export markets for AVTOVAZ, and the LADA brand is well known and loved by country citizens. This new stage of cooperation with Roodell will allow to support LADA development in Uzbekistan market, providing modern quality cars and high-quality service to clients. Local assembly will make LADA cars more accessible to consumers for purchase on credit, as well as under the Trade-In program. In addition, the local assembly will expand the reach of customers by participating in government procurement. It should be noted that in 2020, more than 5,000 LADA cars were sold in Uzbekistan through the Roodell dealer network, which includes 18 dealerships throughout the country.

LADA cars became the winners of the ''Off-Roader of the Year 2021'' award 

On September 16, the award ceremony for the winners of the “Off-Roader of the Year” contest was held – this is where best off-roaders and SUVs in Russia in 2021 were being named. By tradition, winners are judged by 3 juries – people’s ''National'', ''Experts’'' and ''Bloggers’''. LADA Niva Legend known for its unflagging popularity in Russia and abroad was awarded by the “National” jury in the “Compact SUV'' category. This unique model created almost 45 years ago, has rightfully become one of the symbols of “rough and tough” Russian product and the personification of the Russian character. Today, the Niva Legend is an impressive cross-country ability, reliability and a classic recognizable design. For the second year in a row, LADA Vesta SW Cross won in the ''Compact Monodrive'' category by “Experts’” jury. According to automotive professionals, the Vesta with an SW body is a worthy alternative to the classic compact urban crossover due to its spacious interior, high ground clearance, as well as for its special suspension settings adapted for different roads. This year, LADA cars have repeatedly become laureates of various automobile awards. In April, Grand Prix ''Za Rulem'' took place and LADA Granta was awarded as the “Bestseller” among passenger cars. Same evening AVTOVAZ received an award for the return of the Niva to the LADA family in nomination ''For loyalty to traditions''. In June, the Car of the Year in Russia 2021 award ceremony was also held, where Vesta got the prize as the winner in the ''Small Class'' category, and LADA Largus became the best in the ''Compact vans'' category.

LADA offers to look at the season in a new way 

Free diagnostics, favorable conditions for branded accessories and installments for the service LADA announces a season of special conditions for service and accessories in all official dealerships. From September 15 to December 31, 2021, each LADA owner can get free professional 30 points diagnostics of his car, on the condition of purchasing spare parts and services for their replacement at the dealer conducting the inspection*. During this period, there is also a 10% discount on the purchase and installation of the LADA Connect system or 20% benefit when buying a set of original mats. In addition, within the offer, there is a 15% discount on car care products of the LeCar brand** and continuation of the installment program for 4 months for service and spare parts. In support of the seasonal offer, a large-scale <a href="https://youtu.be/aDAnAt6-kjo">advertising campaign</a> was launched, in which for the first time an updated brand identity will be used – a modern look at familiar forms. Starting from September 15, all advertising and communication materials of the brand will use an updated two-dimensional logo (instead of a three-dimensional one), which has received a simpler form with smooth and clean lines, as well as an updated, easier-to-understand font for writing LADA. The company emphasizes that it has no plans to change the LADA logos installed on cars or used on the facades of dealerships. The updated logo will be used only in communication materials. *The cost of 30 points diagnostics without this condition is 599 rubles ** When buying goods from 1000 rubles.

LADA Vesta got new multimedia system EnjoY 

AVTOVAZ announces the start of sales of Vesta cars with a new multimedia system EnjoY. This is the entry version of the previously presented exclusive LADA EnjoY Pro intelligent system. It is not inferior in speed of action to the version with the prefix Pro and combines a user-friendly interface, functionality and affordability. The new version of the multimedia system has retained all the main advantages of the top modification, for example, support of projected Apple CarPlay and Android Auto systems, 3D sound from ARKAMYS, configured with the Vesta interior architecture and the possibility of fine-tuning, an integrated rear-view camera with dynamic and static lines, a safe hands-free communication mode and a dual microphone with noise suppression, as well as the possibility of remote control on the steering wheel. The EnjoY system is equipped with a 7-inch screen with a modern IPS matrix that makes the image bright at any viewing angle. The new multimedia system is presented in cars of the LADA Vesta family (except for the Vesta Sport) and will be available optionally starting with the Comfort trim as part of the Winter EnjoY package at a price of 897,900 rubles.

LADA Vesta at the IX International Eurasian Forum “Taxi”

From September 9 to 10, Moscow hosted the IX International Eurasian Forum “Taxi”, a key event in the taxi industry united the government representatives, business leaders, leading experts of the taxi industry and related industries and having become a space for solving key problems on the development of new urban mobility. As part of the participation in the forum, AVTOVAZ presented the LADA Vesta SW Cross model with an automatic transmission with the “taxi” pasting. A spacious interior and a roomy trunk compartment provide for comfort to passengers, and the low cost of ownership and high maintainability attract drivers and owners. Company’s representatives took part in the discussion program of the forum as well and held talks with the key partners and potential customers.

LADA Vesta with the ''600 000'' number will be exported 

The 600-thousandth LADA Vesta rolled off the assembly line of the LADA Izhevsk automobile plant. The anniversary was the LADA Vesta SW Cross of “Diving” blue color in the [BLACK] configuration with the roof and mirror housings painted in black gloss. The car is equipped with a 1.6 l (106 hp) engine and a manual transmission. The 600-thousandth LADA Vesta will be exported to the Republic of Belarus, to the LADA dealership located in Gomel. Recall that the production of the LADA Vesta SW Cross started in September 2017, and more than 100,000 such cars have been manufactured to date. The SW Cross modification, which combines an expressive design, a driving performance of the crossover, a practical and roomy body type, is the most popular in the LADA Vesta family after the sedan.

LADA will support a private racing team at the DAKAR Rally 2022

The LADA brand has decided to support a private team from Switzerland, which plans to perform at the Dakar-2022 rally on a classic LADA Niva SUV produced in 1984. The brand will act as an official partner of the team. The classic SUV VAZ-2121, independently prepared by the team, will be launched in the new Dakar Classic category. It was created specifically for cars that participated in races before 2000. Participate in the rally on a domestic car will real fans of the model from Swiss: Mario Jacober and Sladjan Miljic. Together with the team new name and identity were developed in the spirit of the 80s of the 20th century, when LADA Niva actively participated in various sports competitions. The new name of the team is NIVA RED LEGEND Team*. ''We are very glad that the LADA brand believed in us and decided to support! This will undoubtedly give us confidence and help us make sure that as many people as possible can learn about our project. We started preparing in the winter, and now after 9 months we are ready to hit the road. Our first stop will be the city of Togliatti, where we plan to visit the AVTOVAZ museum and see with our own eyes the ''combat'' Nivas of the last century that inspired us to participate in the Dakar rally, '' said Mario Jacober, pilot of the NIVA RED LEGEND Team. “We learned by chance about this project, as it made some buzz in Russian media. But we interested in because there is a very nice human story behind it. We will follow their adventure and help to share it with all NIVA fans in different media including social. We support it because they share our values of competition, adventure and friendship”, said Fabien Goulmy, LADA Brand &amp; Marketing Director. You can follow the preparation and competitions in the teams’ account @nivaredlegendteam on Instagram and YouTube channel. And also via the official LADA pages in social networks. * previous name of the team was Racing LADA

LADA cars at the COMTRANS 2021 exhibition 

The 16th international commercial vehicle exhibition COMTRANS 2021 will be held from 7 to 11 September. As part of this exhibition, AVTOVAZ together with the “Industrial Technologies” special vehicles plant is going to present three special cars based on the LADA Largus 1.6l 16-valve (106 hp): a Kub cargo van, an isothermal van and a Prima refrigerator van. LADA Largus Kub is distinguished by a high plastic roof on a metal frame and an increased by 370 mm rear overhang, which significantly increased the volume of the cargo compartment up to 4.2 cubic meters (if necessary, it is possible to remove the right half of the partition and the passenger seat to increase the cargo space up to 4.6 cubic meters). Additional convenience is provided by high rear and side doors. In the interior finishing of the Kub cargo van is used only certified one-piece molded ABS plastic, which is safe for food products. Plastic cover repeats the geometry of the body, expanding the loading capabilities of the van (the width of the euro pallet). LADA Largus Prima is also based on the serial Largus, which is supplemented with a multi-purpose van and, depending on the use, with various additional equipment. The production of vans begins with the welding of frames made of aluminum profiles and the creation of sandwich panels made of extruded polystyrene foam with a 50 mm thickness and a composite material with a 1.5 mm thickness. The use of aluminum in the production of the van makes it lighter and corrosion-resistant. To increase the rigidity of the body, the monocoque construction of the car is reinforced with additional spars. The thresholds and the rear part are also strengthened. A controlled air suspension is installed on the rear axle. The “isothermal van” maintains the desired temperature inside for the period necessary to deliver cargo to the destination, and is widely used for transporting food products and some groups of medical products sensitive to air temperature. This model has an increased load capacity of up to 900 kg and a volume of 6.7 cubic meters (4 Euro pallets). The car is also equipped with air conditioning. In addition to thermal insulation, the “autorefrigerator” is equipped with a refrigeration unit supporting in the cargo compartment the temperature set. The volume of the cargo compartment is 6 cubic meters. The load capacity is up to 750 kg. The exhibition of special LADA cars is held at the address: Moscow, Crocus Expo IEC, Pavilion 3, stand 14-150.

LADA announces sales results in Russia in August 2021

In August 2021, 19,428 LADA passenger cars and light commercial vehicles were sold in Russia, which is by 32.6% less than in August 2020 (including Niva cars produced in 2020 by LADA West Togliatti). Decline of sales results was a direct consequence of the global shortage of semiconductors, which affected most manufacturers. The shortage of electronic components, that mostly influenced LADA Granta family manufacturing, has also made changes to the top three list of sales. In August, the bestseller of the LADA model range was the Vesta family with a result of 6,882 cars sold. The second place was occupied by cars of the LADA Granta family – 5,007 cars. In third place are the models of the Niva family, sales amounted to 3,438 cars. ''AVTOVAZ, like many automobile plants all over the world, is experiencing a shortage of supplies of necessary electronic components. The company is applying all possible efforts to tackle the situation and restart regular manufacturing of cars as soon as possible. Obviously, it will take some time to return to normal production mode and may lead to a longer term of deliveries of cars to dealerships,'' - said Nicolas Maure, President of AVTOVAZ.

Start of sales of the renewed Niva Bronto

AVTOVAZ announces start of sales of the updated Niva Bronto. The SUV, created on the basis of the 3-door Niva Legend, has become even more comfortable and expressive, retaining its main advantages – uncompromising character and unsurpassed cross-country ability. The price for a LADA SUV starts from 917,900 rubles. Off-road is his element. The Bronto easily copes with any road obstacles thanks to the unique all-wheel drive system. Its construction difference lies in the presence of self-locking screw differentials in the front and rear axles, as well as the main pair with an increased gear ratio of 4.1, which provide a more efficient transmission of torque from the transfer case to the wheels. In addition, the Niva Bronto has an improved body geometry (ground clearance 240 mm), a reinforced rear axle, modified shock absorbers with increased strokes in the front and rear suspension. The updated Niva Bronto is offered in two versions - Luxe and Prestige. The Luxe package includes metal bumpers, comfortable rails, wheel arch extensions and powerful wheels that emphasize the masculine character of the model. The 15” alloy wheels come in combination with special tires with an active ground tread and an external diameter of 29 inches. In the Prestige version, the exterior is complemented by an original radiator grille and massive plastic bumpers, threshold protection, plastic wheel arch linings and fog lights. The interior of the Niva Bronto received a number of stylistic and technical improvements already known for the Niva Legend model: an updated dashboard with a climate system, more comfortable heated seats, an Era-GLONASS system, an improved noise and vibration isolation package. Additional certified equipment is available for both modifications, for example, the installation of a light panel on the roof, a special Camouflage paint, as well as a Comfort package with an audio system, a central lock and an alarm system.

AVTOVAZ: the Research and Development center celebrates the 35-th anniversary

September 4 will be 35 years from the day the government decree on the establishment of a branch scientific and technical center at AVTOVAZ was issued. The complex of design services and laboratories, many of which are unique on a national scale, is successfully operating today – and is the basis of the AVTOVAZ engineering service. The AVTOVAZ Engineering service is not only a complex of laboratories, but also an established highly professional team capable of solving complex tasks. The potential and competencies of the AVTOVAZ R&amp;D are highly valued within the Renault Group. That’s exactly why it was decided that AVTOVAZ and its engineers will make a significant contribution to the Renaulution plan – the new development strategy of the Renault Group. LADA plans to strengthen its product plan with five new models until 2025, including a new B-segment family cars and a completely new generation of Niva. And to do this, the highly competitive and flexible CMF-B Alliance platform, which is planned to be largely localized, will be used. Simultaneously with the design of new cars, the models currently manufactured are being modernized: new safety and comfort systems are being introduced, in particular, these are connected car services.The implementation of new projects will require strengthening the engineering potential of AVTOVAZ. To develop the competencies of the engineering service and implement the mid-term plan for updating the LADA model range, the Company strengthens cooperation with universities both in the Samara region and abroad, popularizes the automotive industry among young students. To date, general cooperation agreements have been signed with the universities of Togliatti, Samara, Tomsk, St. Petersburg and Moscow. AVTOVAZ is going on recruiting both university graduates and highly qualified specialists: since 2017, more than a thousand young employees from different regions of Russia have been employed at the plant. R&amp;D: history The design service of AVTOVAZ began to form back in the late 1960s when the automobile plant was launched and the first model VAZ-2101 was developed – the modernization of the licensed car was made with the participation of VAZ engineers. Other projects significant for the country were implemented from then on, including the development of the “classic” rear-wheel drive family, the development of the Niva car, the Samara front-wheel drive family. Work on conceptual projects, in particular, on cars powered by alternative energy sources was carried out as well – these and many other projects are currently being exhibited in the AVTOVAZ Corporate Museum in Togliatti. In 1986, the service of the chief designer of AVTOVAZ began to transform into an industry R&amp;D – having retained key competencies, the division received new opportunities, as well as a material and technical base. The R&amp;D project was created by specialists who later expected to work here. Many objects (wind tunnel, aeroclimatic complex, electromagnetic compatibility complex, noise research chamber) were created using the best international experience. The R&amp;D concept included a powerful potential for new models development and the organization of technological preparation of their production processes. Like the entire production of AVTOVAZ, the engineering center is currently being transformed in accordance with the standards of the Renault Group.R&amp;D: main laboratories For the design of cars, the AVTOVAZ engineering service has a complex of structural units engaged in the creation of main components and assemblies: body, engine, transmission, suspension, interior, electrical equipment, etc. All concepts created are tested on the roads and in testing laboratories. The complex of test roads: one of its main objects is a high-speed ring profiled highway with a length of 10 kilometers, having an oval shape and a roadway width of 12 meters. The maximum speed at which the tests can be carried out is 325 km/h. Inside the oval there is a complex of special roads for checking and adjusting the drivability, comfort level, noise, vibrations. The behavior of the car in summer and winter conditions is analyzed here and the fuel-speed and resource tests are carried out. Some of these routes are isolated from the external environment, which increases the accuracy of test results. The wind tunnel, the only laboratory of this class in Russia, and one of the few in the world, allows testing cars of different classes, as well as other objects, for example, dummy buildings. A fan with a diameter of 7.4 meters creates an air flow with a speed of up to 216 km/h. The down or lifting force is measured by scales – so sensitive that if you put a coin on the car, the system will show changes in indicators. As a result, in the wind tunnel, it is possible not only to make the necessary measurements of the forces and moments influencing the object, but to develop recommendations for optimizing the surfaces as well. The aeroclimatic camera allows to test the car in various climatic conditions, regardless of the time of year. Inside the camera, you can simulate frost, heat, tropical rain, snowfall. This allows to quickly test various car systems, for example, to evaluate the efficiency of the climate control system or the mirror heating system.Electromagnetic Compatibility Testing chamber: the electrical equipment of cars is checked and improved here. The AVTOVAZ electromagnetic compatibility laboratory has a shielded anechoic chamber – one of the largest in the world, which allows conducting research in a wide range of waves. The walls of the chamber are covered with pyramids-absorbers that extinguish both sounds and electromagnetic waves. In the laboratory, it is possible to simulate electromagnetic fields from almost any existing sources, from cell phones to high-voltage power lines. The vibroacoustic testing laboratory is an autonomous structure: a special foundation of the complex isolates it from possible noise and vibrations from the outside. In the test chambers, you can test the car in different driving modes, while the walls of the laboratory are covered with a special sound-absorbing material that eliminates the possibility of echo. All this allows to calculate the noise level produced by the car, as well as the noise inside it, with maximum accuracy. The crash test laboratory is the best of the 2 impact test complexes available in Russia. Here you can simulate most of the collision scenarios occuring in real life, as well as conduct homologation and certification tests. In particular, this is a frontal impact on a rigid or deformable barrier, a blow to the car from the side and from behind, a blow on a pole. High-precision equipment, as well as interactive mannequins of the latest generation, allow to get comprehensive information about the damage to the car itself and its passengers – this makes it possible to design cars in accordance with high safety standards. In addition to LADA tests, the AVTOVAZ engineering service conducts tests of other cars on the orders of partners, as well as tests of automotive components – to select components of the required quality. _______ Additional information For 35 years, the R&amp;D has created the following production car projects: LADA 110 family (1995-2007), VAZ-2123 (Niva, second generation, production since 2000), LADA Kalina family (2004-2011), LADA Priora (2007-2018), LADA Granta family (production since 2011), LADA Vesta (production since 2015), LADA XRAY (production since 2015). _______

LADA cars for doctors of the Samara region

On August 27, the Governor of the Samara Region Dmitry Azarov handed over the keys of the LADA Niva Legend and LADA Largus medical vehicles to employees of the district medical institutions. 43 LADA cars will strengthen the regional medical fleet as part of the implementation of the Regional program to modernize the primary health care. Special modifications of cars are equipped with medical equipment, the design provides for a place for a lying patient, a special color scheme is applied to the body. Various models of the Niva and Largus families are in high demand in the system of the state and corporate procurement. In 2021, it is planned to purchase 111 units of new vehicles. 35 cars are already working on the line, and it is planned to deliver another 33 new emergency vehicles by the end the year. They will be used to deliver patients to medical organizations, medical workers to the place of residence of patients, as well as to transport biological materials for research, deliver medicines to residents of remote area.

LADA announces sales results in Russia in July 2021

In July 2021, 32,013 LADA passenger cars and light commercial vehicles were sold in Russia, which is 1% more than in July last year and 8.6% higher than the results of July 2019 (including Niva cars produced by “LADA Zapad Togliatti”). The Granta family became the bestseller of the LADA model range: 10,885 cars were sold in July. In second place with a small gap were the cars of the LADA Vesta family with a result of 10,223 cars. In third place - models of the Niva family, cumulative sales of Niva Legend and Niva Travel amounted to 4,555 cars. ''Despite the summer period, which is traditionally characterized by a decline in sales, in July we saw a steady demand for LADA cars. We are constantly working to increase the attractiveness of the offer for our products and services. So, from July 21 to September 15, we provide special conditions for regular technical maintenance in official LADA dealerships, as well as original spare parts and accessories upon presentation of a certificate of vaccination against COVID-19,'' said Olivier Mornet, Executive Vice President for Sales and Marketing of AVTOVAZ JSC.

AVTOVAZ is going to equip buses with air recirculation units 

AVTOVAZ is going to equip city buses used for delivering employees of the enterprise to work and back home with air recirculation units. Devices equipped with an air disinfection system will allow to additionally protect the Company`s staff during the pandemic. A total of 175 buses will be equipped with air recirculation units. The installation of two devices sufficient for disinfection the bus interior is provided for each of them. The work completion is scheduled for the first half of September. In addition to transporting the AVTOVAZ team, these safe buses are going to serve the city`s route network for transporting residents of the city. It should also be noted that the company is going on to strictly comply with all the recommendations of Rospotrebnadzor to prevent the spread of the coronavirus infection.

Start of orders for the updated Niva Bronto

AVTOVAZ announces the start of accepting orders for the updated Niva Bronto. The SUV has become even more comfortable and expressive. The model is based on the 3-door Niva Legend in the maximum configuration, which is equipped with air conditioning, heated seats and mirrors. The Bronto modification is offered in two versions - Luxe and Prestige. The Luxe package includes standard metal bumpers, rails, wheel arch extensions, 15'' wheels with MT tires. In the Prestige version, in addition to the above, the car is complemented by an original radiator grille and massive plastic bumpers, threshold protection, plastic wheel arch linings and fog lights. Additional certified equipment is available for both modifications, for example, the installation of a light panel on the roof, as well as a special ''Camouflage'' paint. Inside, the Niva Bronto received a completely new instrument panel with a new climate system, more comfortable seats, an Era-GLONASS system, an improved noise and vibration isolation package, as well as several other stylistic and technical improvements. The main advantage of the Niva Bronto remains its uncompromising cross-country ability, thanks to a unique all-wheel drive system with locking front and rear differentials, a reinforced rear axle and a reinforced suspension. You can place an order for the updated Niva Bronto at official LADA dealerships

LADA Granta liftback – production has been started in Togliatti

LADA Granta Liftback is being produced in Togliatti after the production transfer from Izhevsk. This decision will allow LADA significantly to optimize the production processes through capacities’ additional loading of the Kalina/Granta line at the Togliatti site. LADA Izhevsk is to focus on LADA Vesta bestsellers production It was transferred more than 500 units of welding equipment and tooling from the production site of LADA Izhevsk. In parallel, specialists for the second shift work on Kalina/Granta line were trained and educated in Togliatti. Additional employees from AVTOVAZ’s Industrial Park, as well as from other divisions of the company were engaged due to production expansion. It is to recap, that LADA Granta LB sales have not been suspended – a necessary stock of this model has been made for a dealership network. It is to recap that car production complex on Kalina platform was put into operation in 2004-2008. It has been produced here more than 1.5 million cars in totally: Kalina of the first and the second generations, Granta, Datsun. LADA being assembled on this conveyor enter the TOP-3 list of bestsellers within last 7 years, and they are domestic market’s absolute bestsellers by results of 4 years.

LADA presented 4 new models and showed the development of the design concept of the Brand

August, 29, LADA, a participant of MIAS-2018, has presented to representatives of the leading Russian and world media a record number of new production cars in the history of the brand, as well as has demonstrated the conceptual vision of the new SUV that will embody the corporate design concept. LADA continues a product offensive showing new bright models in Moscow. This is the new Granta family retaining the affordability and reliability in the new X-style, a unique Vesta Cross, multi–faced XRAY Cross and the flagship of the Vesta family - fast Vesta Sport. Executive VP for sales and marketing of LADA Jan Ptacek underlined that the new products of the Moscow motor show organically supplement LADA cars’ lineup of the new generation embodying a bright design and new brand values. “Today LADA is a bold and bright design, confidence in all situations, the best quality and equipment at an affordable price. Our customers appreciated the changes occurred over the last 3 years – today LADA holds a record over the last 7 years market share of 20%”, said Mr. Ptacek. The concept SUV LADA 4x4 Vision took the greatest attention of the public. Design Director of LADA Steve Mattin said that the brand’s development and product’s portfolio won’t stop. “We are preparing LADA’s future. Showing 4x4 Vision we demonstrate the potential of a unique, expressive, bold and energetic design embodied in a new SUV drawing the inspiration from the legendary LADA 4x4”, said Mr. Mattin The President of PJSC AVTOVAZ Yves Caracatzanis in his speech at the opening of the LADA stand noted that bright new products, Brand’s changes and LADA’s leadership in the Russian market provides the stability for AVTOVAZ’s plants in Togliatti and Izhevsk. “We will continue to develop our production sites, adapt and integrate the best international technologies and processes, and develop social policy. We will do everything AVTOVAZ to be on a par with the best factories of the Alliance around the world”, said Mr. Caracatzanis. More detailed information about cars is <a href="https://yadi.sk/d/H4iOBHHU3aduAm">here</a> . It is to recap that MIAS-2018 at Crocus-Expo will be opened for general public on August, 31, 2018 and will work till September, 9 from 10.00 to 20.00. LADA invites all visitors to its stand!

LADA 4x4 VISION – the brightest premier of the MIAS-2018

The concept car LADA 4x4 VISION is recognized as the best exhibit of the MIAS. So are the results of the voting attended by more than 20 K visitors of the show. Diploma of the motor show and a commemorative statuette were awarded to LADA design Director Steve Mattin. According to the organizers of the voting, the magazine “5 Koleso” and radio “Moskva FM”, the main prize symbolizing a non-stop onward movement is intended for the company, whose car is recognized as the brightest event of the exhibition. LADA 4x4 VISION has balanced the amazing character of LADA 4x4 and the new genotype of cars of the brand, skillfully combined them with a powerful, modern, sculptured car design and with a skillfully created high-tech interior space. LADA 4x4 VISION - hard and brutal and at the same time sporty and elegant. He`s a vision of what a new LADA SUV could be.

LADA announces a charity event “Don`t let the life be interrupted”

LADA announces a charity event “Don`t let the life be interrupted” in favor of the wards of Chulpan Khamatova and Dina Korzun “Gift of life”. Up to 10 rubles will be deducted in favor of the Fund to help children with cancer and hematological diseases when buying a spare part or accessory by official LADA dealers or in the LADA network. The campaign will run from October, 1 to December, 31, the results will be published on the pages <a href="https://www.lada.ru/lp/life/">www.lada.ru/lp/life/</a> and <a href="https://podari-zhizn.ru/main/actions">www.podari-zhizn.ru/main/actions</a>. Purchasing spare parts and accessories by official dealers and in stores, LADA owners not only get the opportunity to help children. The use of certified spare parts and expendable materials – is the key to reliable car operation, and therefore a necessary condition for the safety of family members and all road users. LADA cares about safety and encourages all drivers to take responsibility for their vehicles condition. The list of LADA dealers, retail stores LADA Detail, participating in the program is on <a href="https://www.lada.ru/lp/life/">www.lada.ru/lp/life/</a>. Employees of PJSC AVTOVAZ and its subsidiaries can directly participate in the campaign, donating any amount in favor of the wards of the fund “Gift of life” in one of two ways: • To send SMS to 6162 with the text: “the amount space LADA”. Specify the amount by numerals, the word LADA in the end is mandatory. Example: “100 LADA”. 100 rubles will be written off from the account. •To make a transfer from a Bank card or mobile phone on the promotion page https://friends.podari-zhizn.ru/node/2200 dedicated to the LADA project on the site Friends of the Fund. In this case, you should specify the name and surname. The campaign is open to all employees of PJSC AVTOVAZ and its subsidiaries who have donated any amount during the program period. The results will be announced in early 2019. Details on <a href="ttps://friends.podari-zhizn.ru/node/2200">https://friends.podari-zhizn.ru/node/2200</a>. All participants will have the opportunity to win a LADA XRAY car, a ticket to the international children`s center Artek or souvenirs from the new LADA collection. It is to recap that the first joint campaign of LADA and the fund “Gift of life” was held in 2016 – then thanks to the support of LADA it was transferred 12 004 032 rubles to the fund. The collected funds helped 178 children with serious diseases.

New production in the Industrial park of AVTOVAZ

New production of the company “HM Rus” was launched in the Indistrial park of AVTOVAZ on December, 10, 2018. The event was attended by the leadership of Togliatti, resident of industrial park and industrial site. On the area of more than 14000 sq m “HM Rus” will produce high-quality heating radiators. The total amount of investments in new production makes 311 million rubles. It is to recap that currently 10 companies-residents are working at the sites of industrial park of AVTOVAZ, which have created 1210 new jobs. The project aimed at creation of additional jobs in Togliatti and the use of sites, not engaged in the production of AVTOVAZ, will continue to develop. Residents of the park plan to create another 350 new jobs in 2019. For reference: HM Heizkorper (Germany) – the trademark of heating radiators established in 1994. Production sites are located in Germany, Turkey, Russia. Sales make more than 500 K radiators per year.

LADA clients helped the fund “Gift of Life”

LADA held a charity event “Don’t let the life be interrupted” in favor of the wards of the Fund of Chulpan Khamatova and Dina Korzun “Gift of Life”. From October to December, 2018 up to 10 rubles were deducted in favor of the wards of the Fund when buying a spare part or accessory. In total, LADA clients collected more than 11 million rubles (details on <a href="https://www.lada.ru/lp/life/">page</a>). The founder of the Fund “Gift of Life” Chulpan Khamatova addressed all the participants of the campaign: “Dear friends! 11 million rubles – lots of money. But this is not only the money. These are dozens of saved lives. Thank you very much! Thank you for help to the Fund “Gift of Life”. Thanks on behalf of all of us – of doctors, parents and children”. Buying spare parts and accessories in official stores, LADA owners got the opportunity not only to help children. The use of certified spare parts and expendable materials – is the key to reliable car operation, and therefore a necessary condition for the safety of family members and all road users Currently there are about 300 show rooms and 1460 stores LADA Detal in the network of sales and maintenance of LADA - this allowed to make a charity event a really large-scale one.

Olivier Mornet to drive LADA sales and marketing

Effective October, 1st, 2019, Olivier Mornet will be appointed Executive Vice President for sales and marketing of JSC ''AVTOVAZ''. He will replace Jan Ptacek who will further develop his career within Groupe Renault perimeter. Mr. Mornet is a graduate of ESSEC International business school. Since 1996, he has worked in the PSA Peugeot Citroen, in different periods responsible for sales and marketing, as well as for quality and customer satisfaction. The perimeter of his responsibility included PSA Peugeot Citroen structures in France, Slovenia, Poland, Austria, the Netherlands, Italy. Since 2016, Olivier Mornet has worked as CEO at Changan PSA joint venture in China. President of JSC ''AVTOVAZ'' Yves Caracatzanis thanked Mr. Ptacek for the work at AVTOVAZ. ''Since 2016 Jan has made a great job to change LADA to a modern, fast-developing and most sold car brand in Russia, reformatting dramatically dealership network, improving customer service and brand communications. Currently, the Brand occupies 21% of the Russian market, and this is the best result over the past 8 years. Granta and Vesta are the most sold cars in Russia. I want to thank Jan for these tremendous achievements done with his team and the dealers network. I wish him new heights in his career. I’m sure that huge international expertize and professionalism of Olivier Mornet will provide LADA to keep the momentum and to strengthen LADA positions even more on the Russian and export markets''.

LADA Revolution – new exhibit of LADA museum

On October, 17, LADA museum in Togliatti was replenished with sports prototype LADA Revolution. AVTOVAZ employee Lev Makarov transferred the unique racing car to the museum. AVTOVAZ President took part in solemn ceremony of new exhibit transfer. Lev Makarov with the group of plant employees, who are interested in motor sport, have restored the car, which was the first in the LADA revolution series and showcased in 2003 at motor shows in Frankfurt and Moscow. AVTOVAZ President Yves Caracatzanis thanked the restorers and mentioned that LADA museum is the important cultural and tourist object: by about 20 K people visit it every year and more than 1 million guests from different countries of Russian and the world visited museum for its 43 years history. LADA Revolution is part of the extensive collection, consisting of 74 unique LADA cars – conceptual, sports and series vehicles, each of which has its own history. LADA museum invites to get acquainted with the new exhibit: exhibition complex is open from Tueday to Saturday at the following address: Togliatti, Yuzhnoe shosse, 121. LADA Revolution is a mid-engine rear-wheel drive roadster, the body of which is made of steel frame, panels made of aluminum and fiberglass. LADA Revolution was equipped with 1.6 l engine developing 150-200 HP. The prototype had 6-speed gearbox with sequential gearshift mechanism. LADA revolution when accelerating from rest to 100 km/h for 6,5 sec was able to reach a maximum speed of 260 km/h. First competitions were held in May, 2004. Further LADA Revolution took part both in monoseries and world level competitions: in 2005 at “HORN Gran Prix 1003 km” racing in Lithuania the car piloted by V.Kharlov and V.Dudin won in the A1600 class and took the second place in absolute standings.

LADA e-Championship – results of cyber sports season

LADA sums up the results of the virtual LADA e-Championship circuit car racing championship. In Moscow, the cyberspace e-Sports arena hosted the Grand Final of the first season of the championship. During the year, 7 stages were held, in which participated almost 7 thousand racers, and 18 best simracers of the country reached the final – they fought for the victory in the championship and the prize fund. The main virtual race of the Grand Final was held at the Sepang track. Participants of the championship competed on LADA Vesta TCR virtual models, which fully simulate real cars. LADA Vesta TCR has a capacity of 340 HP and a torque of 410 Nm. Before the start of the 2019 season, the car was substantially updated. It received an upgraded engine and rear suspension, also the aerodynamics of the front part of the car was changed. Kirill Antonov from Tver became the winner of the LADA e-Championship-2019, Egor Ogorodnikov from Moscow took the second place. They will represent Russia at the WTCR World Cup, which will be held on December 14 in Malaysia. Racers will compete for the world champion title in virtual races with a prize fund of $ 25,000. A live broadcast of the semi-final and final races was organized on the “RaceRoom Russia” page in the Vkontakte social media for fans who could not attend the event. In total, more than 570 thousand spectators watched the Grand Final of LADA e-Championship-2019.

Eduard Vaino will focus on strategic development of AVTOVAZ 

Eduard Karlovich Vaino, Vice-President for external and shareholders’ relations of JSC AVTOVAZ, decided to focus on strategic development in the Board of Directors of the Company, and to leave the position in operational management from November 1, 2019. ''AVTOVAZ, with the active support of its shareholders – Groupe Renault and Rostec – has successfully overcome the internal crisis and embarked on the path of sustainable development. In this situation, I see for myself the main task to focus on the strategic aspects of corporate development of the Company to maintain the leadership of AVTOVAZ in Russia, its further integration into Groupe Renault and the Renault-Nissan-Mitsubishi Alliance and the global automotive industry,'' – Mr. Vaino said. ''For several decades Eduard Karlovich Vaino has personally implemented a huge number of projects, which have ensured AVTOVAZ technological leadership in the Russian automotive industry and the popularity of the LADA brand all over the world. He was key contributor to establish successful partnership with Group Renault and the Alliance. I am sincerely thankful to him for this work, and I am sure that continuation of his work in the Board of Directors of AVTOVAZ will give an additional impulse to achieving our strategic goals,'' – Mr. Yves Caracatzanis, AVTOVAZ President and CEO, said. “I address my warmest thanks to Mr Vaino for his contribution to AVTOVAZ for so many years, throughout the successive periods of the history of the Company. I am looking forward to benefitting from his continued active participation in the Board of Directors”, - stated Mr Nicolas Maure, Chairman of the AVTOVAZ Board of Directors. By a separate decision of Yves Caracatzanis: -Sergey Gromak, Director for GR, is promoted to the position of AVTOVAZ Vice-president for GR, shareholders and investor relations; -Steve Mattin, Director for Design, will be promoted to the newly opened position of AVTOVAZ Vice-President for Design.

AVTOVAZ acquires GM’s stake in the GM-AVTOVAZ Joint Venture

AVTOVAZ signed an agreement with General Motors to buy-off 50% share of the Togliatti-based JV GM-AVTOVAZ from the American Company and the JV will become a 100% affiliate to AVTOVAZ G. The parties are not disclosing financial details of the deal. Under the agreement, the former JV plant will continue producing and selling NIVA vehicles under the Chevrolet brand for a certain time period, and later the car is planned to be re-badged to LADA. No change for employees of both companies is planned. Existing contracts with suppliers and the NIVA dealerships remain unchanged for the transition period. Ultimately CJSC GM-AVTOVAZ company will be renamed too. “I’m thankful to our GM partners for over 18 years of fruitful cooperation. Within the agreement AVTOVAZ is getting the second off-roader in the product range, that will organically supplement the legendary 4x4 and support AVTOVAZ future development. Historically, the JV production processes are deeply connected with AVTOVAZ main plant in Togliatti, which is a very good starting point for future developments to satisfy our customers of the famous NIVA. I would like to wish a very warm welcome to all employees from GM-AV into AVTOVAZ Group,” – said Yves Caracatzanis, AVTOVAZ President and CEO.

Jubilee LADA Vesta: 400 000 cars produced

The 400-thousandth car of the LADA Vesta family rolled off the production line of LADA Izhevsk in December. The sedan of the bright blue color “Diving” in the Exclusive trim level with automatic manual transmission and 1.6 l engine (113 HP) became the jubilee one. The SOP of the LADA Vesta model has been launched in September 2015 at the modern LADA Izhevsk automobile manufacturing plant being a part of the AVTOVAZ Group. The production of the LADA Vesta modification with new powertrain and automatic continuously variable transmission has been started in November, 2019. The continuously variable transmission Jatco is widely used on cars of the Renault-Nissan-Mitsubishi Alliance, has high reliability level, and provides for smooth drive, good noise comfort and fuel efficiency. In addition to continuously variable AT, LADA Vesta cars have got such options as heated steering wheel, powerfold mirrors, fog lights with turn backlight. The Exclusive trim level, in which the jubilee sedan is made, also distinguishes with black trimming of the ceiling, spoiler on the trunk lid, exterior mirrors with black glossy housings, chrome exhaust pipe, 16-inch alloy wheels and seat upholstery of special design, textile floor mats and steel pedals. More than 500 cars of the LADA Vesta family roll off the production line every day. The model occupies the second line of the rating of the bestselling cars in Russia (after LADA Granta) and is the most exported LADA car.

AVTOVAZ JSC goes on scheduled corporate shutdown

AVTOVAZ JSC goes on scheduled corporate shutdown, which is going to last from 25th to 31st of December of 2019. LADA Izhevsk also goes on corporate shutdown. The company has prepared a sufficient stock of finished vehicles, which will provide a wide choice for LADA customers during corporate shutdown and holidays. On January 9, when the all-Russian New Year holidays will be ended, the AVTOVAZ Group will resume production activities. During shutdown at enterprises of AVTOVAZ Group will be continued scheduled equipment modernization and project implementation on further introduction of the Alliance Production Way production system. In addition, the works as part of the program to improve employees’ working conditions will be ongoing.

A new test track opened at AVTOVAZ

AVTOVAZ has introduced a new modern and effective method of the cars’ final quality check. Instead of the open track, which has been used since 1973 to test every car produced, a new test track has been opened, located inside the main building. This minimizes the impact of weather and road conditions on the quality of the vehicle inspection and improves the working conditions of test drivers. Each car after Assembly is finished passes 300-meter long test track. Artificial obstacles and bends are located on the new track, providing a comprehensive check of the quality of the interior assembly and the operation of the main systems and units of the car: the chassis, transmission, and steering. In total, 8 different sections are installed: imitation of curbs, ''speed bump'', ''fish bone'' coating, two steep turns, an asymmetric surface, and paving stones with large and small cobblestones. The track allows to test up to 150 cars per hour and guarantees constant characteristics of the roadway, obstacles, and the absence of damage to the body from weather and road conditions. The final inspection of the car is an important, but not the only quality control operation. Modern quality standards provide for verification at all stages of production at AVTOVAZ: stamping, casting of metal and plastic, welding and body painting. Engines and transmissions are passing multiple сhecks, too. All 100% of the cars produced at AVTOVAZ (of the LADA, the Renault and the Datsun brands) are passing through the intermediate and final testing procedures. The new quality control method fully complies with the standards of the Renault-Nissan Alliance.

AVTOVAZ: facilities modernization 

AVTOVAZ keeps modernizing its production technologies and processes. A large amount of work was carried out in 2019, which resulted in improved quality control, optimized processes and saved funds, as well as improved working conditions for employees. Production efficiency is being improved following the Renault-Nissan Alliance methods - AVTOVAZ is a full-fledged member of the international production complex, which not only produces the cars that meet the most modern standards, but also supplies automotive components for the production of Alliance cars in Russia and abroad. LADA Granta assembly line was modernized in 2019. As a result of the restructuring of production flows, the total length of assembly lines was reduced by 560 meters. The number of cars in the flow was reduced, which positively impacted the quality level. The kitting areas were organized. The number of forklifts involved was reduced, and 8 AGVs appeared by the conveyor for automatic delivery of components to assembly stations – the innovations have improved compliance with the rhythm of supplies by 23%. The assembly concept, applied at AVTOVAZ, provides the kitting of sets of components for each body according to the specification of a future car. The AGVs, being synchronized with the speed of the conveyor, deliver these kits of components from the kitting area to the corresponding assembly stations, where the workers are fitting them to the corresponding bodies following the assembly program. 8 additional robots introduced in the B0 Plant. These robots used to weld the CSR points on the underbody and body structure, which determines the right geometry of a car. Automation and improved stability of these operations allowed to increase the productivity of this production unit. There are 13 robots now used on the LADA Largus and LADA XRAY welding line. The modernization of production facilities will continue in 2020. In particular, it is planned to put into operation two more welding robots in the B0 plant. The modernization of the component carrying conveyor was fulfilled in the LADA 4x4 Plant and 3 transportation rings were introduced with the parts feeding from one area. Now the kits of components are fed directly to the operator `s work area. Mikhail Ryabov, EVP for Manufacturing &amp; Supply Chain Management: “Being a part of the global company, we are obtaining the best global practices, and we are successfully introducing them into the vehicle production operations, supply chain management and quality control. At the same time, the competence of our employees is also widely demanded at the Alliance plants. The result of this synergy is positive for all parties: AVTOVAZ, the company`s employees, customers and clients of the LADA brand. We shall continue this work proactively”.

AVTOVAZ Group resumes production

April 13, 2020, in accordance with the decree of the government of the Samara region, AVTOVAZ JSC, as a system-forming enterprise, resumed the operation of assembly lines in Togliatti. The LADA Izhevsk plant in Udmurtia also resumed its work. AVTOVAZ`s top priority is the health and safety of every employee. The company is fully ready to restart in compliance with sanitary rules. All workshops, offices, equipment and tools were disinfected. Employees are provided with masks. Thermometers were purchased and body temperature monitoring is organized during the working day. Entrances, work areas, canteens, recreation areas, and public areas are marked to maintain a safe distance. In canteens, the seating scheme has been changed, and the distribution of dishes has been adapted. If necessary, the speed of the conveyors is adjusted. At the beginning of the work shift, informing of employees has been done, and each employee was given a memo on compliance with sanitary rules. The terms of the relaunch were agreed with the primary trade union organization and communicated to each division manager. To prevent the spread of coronavirus infection at AVTOVAZ, the start of work shifts has been spread in time. This is done in order to avoid large concentrations of employees both on the territory of the enterprise and in transport, that takes them to work and home. Accordingly, the schedule of buses, kindergartens and canteens has been adjusted. If the epidemiological situation in the Samara region and Togliatti changes, the company will respond promptly and make the necessary decisions.

LADA: 50 years of history

April 19, 2020, is the 50th anniversary of the first LADA cars. On that day in 1970, the Volga Automobile Plant’s assembly line released six sedans VAZ-2101 Zhiguli, two in blue color and four in cherry color, which was symbolizing the colors of the RSFSR flag. Ever since the Togliatti plant has successfully launched more than 50 serial models. The first LADA is the most numerous model in the USSR and in Russia The sales of the Zhiguli model started in August 1970. The VAZ-2101 gave a start to the most mass-produced family of passenger cars in the company`s history, and, moreover, in the history of the Russian automotive industry. Around 4.8 million VAZ-2101 cars and its modifications were produced from 1970 to 1988. Apart from the VAZ-2101, the following models were also mass-produced: LADA 2106 (4.3. M units), LADA 2107 (2.8 M units), LADA 4x4 (2.5 M units). Improvement of the foreign prototype The first LADA model was based on the Italian FIAT-124 sedan which won the Car of the Year award in Europe in 1967. In order to be produced and sold in the Soviet Union, the foreign prototype passed a series of tests on roads, off-road and special sections of paving stones. After the tests, over 800 changes were introduced to the design of the licensed car; the majority of them were aimed at improving reliability. The suspension underwent the following reworks: change of kinematic, reinforcement of the majority of parts including bearings and ball joints. The FIAT-124 had a clearance of about 130 mm. In course of the modernization of the Italian chassis, the front clearance was increased to 175 mm. As a result of improvements, the car became 90 kg heavier, but this was compensated by increased engine power. The VAZ-2101 received a new engine with an overhead camshaft and an increased center distance between the cylinders, which allowed improving the engine and increasing its volume in the future. The outer diameter of the friction linings in the clutch was increased from 182 mm to 200 mm. The gearbox received the synchronizers that were developed for the faster Fiat sports cars. The body became stronger, and instead of two jackholes (one on each side), four were introduced to make jacking up much more secure. Holes for the external starter handle were made in the bumper, body and radiator. Instead of the engine overheat warning light used by Italians; the instrument cluster of VAZ-2101 was equipped with a coolant temperature gauge. Some of the changes are external and can be clearly seen. It can be witnessed firsthand at the AVTOVAZ corporate museum where the FIAT-124 is on display - a rare car in Russia that was contributed to the museum from a private collection. It can be compared with the first VAZ-2101 car sold, which was brought to the corporate museum after 19 years of operation. Time has shown how correct the design solutions incorporated in the VAZ-2101 were. The car has become quite durable, reliable and comfortable - it was highly appreciated by both domestic consumers and the foreign market, which the car entered already in 1971. The first batch of cars was sent to Yugoslavia, Belgium, Holland and Finland. In 1971, more than 57 thousand LADA cars were exported, which was more than a third of the total annual export of cars of the USSR at that time. Today, several hundred thousand VAZ-2101 sedans are registered in Russia. These distinguished cars are still used for their intended purpose - as mean of transportation, but more and more often they undergo refurbishing to become a collector’s item.The Russian car of the 20th century In 2000, the VAZ-2101 model was declared as The Russian Car of the Century following the results of a survey conducted by the Za Rulem magazine. The first LADA model won the vote of every fourth participant of the survey, which was held among more than 80 thousand persons. History of victories in motorsport In 1970, along with the release of the first VAZ-2101 car a decision was made to establish a sports unit. From the very first years of production, the VAZ-2101 began to win in all kinds of car races, opening a new page in the history of motorsport in the USSR. In 1971, for the first time, the team piloting the VAZ-2101 participated in the Tour of Europe rally, which took place in 14 countries, and won the Silver Cup, and two years later two at once - both the Golden Cup and the Silver Cup. In parallel, the plant team won the main awards of competitions held within the Soviet Union. Pilots on VAZ-2101 competed with both domestic cars of other brands and in a monoclass created specifically for Zhiguli. Sportsmen on VAZ-2101 participated in international rallies and in Soviet ring races and autocross until the mid-80s. The history of LADA sports victories continues: The company`s team uses specially tuned LADA Granta and LADA Vesta cars for the participation in Russian rally races and circuit races. In 2019 alone, the pilots of the LADA Sport ROSNEFT team climbed the winning podiums more than 100 times. The new LADA: an heir to traditions The arrival of the VAZ-2101 formed the basic rules for creating cars, which are also implemented in modern LADA models. These rules are an original and bright style, reliability, the best quality and equipment at an affordable price. The VAZ-2101 was not only numerous but also a truly advanced car of its time. The modern LADA models continue this tradition. The LADA was and remains the most mass-produced automotive brand in Russia. The brand`s market share is more than 20%, and the fleet of the LADA cars holds a 30% share in the Russian car fleet. The leaders of the Russian market are the LADA Granta and LADA Vesta models. Now the LADA lineup is represented by 5 families: Vesta, XRAY, Granta, Largus, 4x4. LADA offers its customers the widest selection of modifications of models: more than two dozens of serial cars - sedans, hatchbacks, station wagons, crossovers; as well as a number of special versions - vans, pickups with open and closed cabs, cash-in-transit armored vehicles, swamp rovers, social taxis, ambulances, canine unit or rescue service vehicles. Today AVTOVAZ is a part of Groupe Renault, one of the leaders in the global automotive industry. The company`s production technologies, systems for monitoring and evaluating the quality of products comply with the latest international standards and their development is continuous.

Vladimir Putin congratulated AVTOVAZ on VAZ-2101 Anniversary

Russian President Vladimir Putin congratulated collective of JSC “AVTOVAZ” and veterans of the enterprise on the 50-th Anniversary of the first car produced. The telegram of congratulations says: “Dear friends! I congratulate you on the big, festive event – 50 year ago, on April 19, 1970, the first legendary VAZ 2101 car rolled off the production line of the Volga automobile manufacturing plant, which has at once gained hearts of car enthusiasts both in our country and abroad. Since that day, which was unforgettable for your team and veterans, the eventful history of VAZ automobile industry has started. Behind its chapters - work of many generations of designers, engineers, workers and specialists that have greatly contributed to our enterprise establishment and gave powerful impetus to domestic automobile industry. It’s my pleasure to say that current AVTOVAZ team keeps up the remarkable traditions of their predecessors, actively implements advanced technologies and innovative solutions, steadily improves products quality and competitiveness. It also launches production of models respecting the most up-to-date safety, reliability and eco-friendliness standards. I wish you new achievements and all the best. And my great acknowledgements are addressed to veterans of the plant”.

AVTOVAZ announces a new appointment

Effective beginning of March, 2020, Natalya Vasilyeva-Bernard, Director for Accounting and Reporting - General Accountant of JSC “AVTOVAZ”, was appointed Executive Vice President for Finance of JSC “AVTOVAZ”. Ms. Vasilieva-Bernard finished Moscow State University with accounting degree in transport, and has 25 years of experience in accounting and finance in Russian and French companies. Before joining AVTOVAZ as Chief Accountant in 2017, she served in various managing positions related to financial and accounting activities in a major European Automotive Group. It should be noted that in 2018 the team of AVTOVAZ accounting team under Natalya Vasilyeva-Bernard leadership received an important award from Groupe Renault - the President Award - for consolidating the AVTOVAZ reporting into the Groupe Renault system. President of AVTOVAZ Yves Caracatzanis said that he highly appreciates the experience and skills of Ms. Vasilyeva-Bernard: “During 3 years of work at AVTOVAZ Natalia Vasilyeva-Bernard managed a variety of difficult financial and accounting tasks at the highest professional level. I am convinced that her professional and personal competencies in the new CFO position are crucial for to AVTOVAZ to keep its leadership in the Russian automotive industry and overcome key challenges of the extremely difficult current crisis context''.

Niva returns to the LADA family!

In July, LADA WEST TOGLIATTI, part of the AVTOVAZ Group, began producing Niva SUVs under the LADA brand. The radiator grille and steering wheel are now decorated with the LADA logo in the form of a well-known three-dimensional boat. In December 2019, AVTOVAZ closed the deal to buy 50% of the share of the Togliatti joint venture GM-AVTOVAZ from the American company. Thus, the production site, later renamed LADA WEST TOGLIATTI, became 100% owned by AVTOVAZ, and the Niva model returned to the LADA product range. Remind that Niva (2123) is a development of AVTOVAZ and its production began in 2000 under the LADA brand. Two years later, the model was produced under the Chevrolet brand at the GM-AVTOVAZ joint venture. All this time, the joint venture and AVTOVAZ maintained a high level of cooperation. The main components – the body, chassis, and powertrain – were produced at AVTOVAZ`s facilities, and painting and final Assembly were organized at the partner production site. In total, more than 700 thousand Niva SUVs have been manufactured to date. ``LADA Niva essentially complements the LADA model range, becoming the second all-wheel drive SUV in the family, - said Olivier Mornet, Executive Vice President of sales and marketing at LADA. – This car is in well-deserved demand and has a strong reputation. We intend to further develop its sales, which are now organized in the largest dealer network in Russia, which today has more than 300 sales and service centers.``

AVTOVAZ announces LADA Niva start of sales

On July 21, sales of the Niva SUV under the LADA brand has started. The radiator grille and steering wheel are now decorated with the LADA logo in the form of a well-known three-dimensional boat. LADA Niva is a classic SUV, perfectly adapted to urban life. It confidently overcomes dirty road and forces fords thanks to the high ground clearance, four-wheel drive, inter-axle differential lock and a lowering range of the transmission. At the same time, it feels the asphalt perfectly, smoothing out the flaws of the roads. Compact dimensions affect not only excellent geometric passability, but also provide convenient parking. In the Off-road version, the image is complemented by a snorkel, off-road tires and a serious body kit, which show themselves in action in nature, and look great on urban roads thanks to contrasting details and expressive design. Driver and passenger comfort provided by a spacious interior with excellent visibility, powerful air conditioning, reliable noise and vibration isolation, comfortable seats with a multifunctional armrest. On the front panel is situated a 7” touch screen with quick access to any application. Heated windscreen and front seats are indispensable for Russian winter. Era-Glonass, ABS systems, rearview camera, parking sensors and airbags take care of safety on all roads.

AVTOVAZ goes on scheduled corporate shutdown

AVTOVAZ Company goes on scheduled corporate shutdown, which is going to last from 27th of July till 16th of August of 2020. LADA Izhevsk and LADA WEST TOGLIATTY also go on corporate shutdown. During shutdown at enterprises of AVTOVAZ Group will be continued scheduled equipment modernization and required repair works, including as part of the program to improve employees’ working conditions. Currently the Company has made enough stock of finished cars to secure full lineup offer in LADA dealership network.

Largus Cross Quest: new special series of LADA station wagon

AVTOVAZ announces the start of shipments of the new special version of the popular LADA station wagon - Largus Cross Quest. The car in a special Quest version received new ergonomic front seats, improved noise insulation, wheels, glossy black exterior mirror cases, and nameplates with the designation of the name of the special series. LADA Largus Cross Quest is ready to bring joy, impressions, products from the supermarket or the whole family to countryside. After all, its spacious interior with three rows of seats has become even more comfortable. The comfort of the car is added by the ergonomic front seats with three-stage heating. The seats themselves have a more developed profile and a combined upholstery made of fabric and eco-leather. Externally, LADA Largus Cross Quest has a new design of wheels. The combination of black lacquer and diamond cut creates a symmetrical pattern of spokes – this is especially in harmony with the protective body kit inherent in the Cross modification. The appearance of the car is complemented by glossy black exterior mirror cases and nameplates with the designation of a special series.

AVTOVAZ will keep 5-day working week

AVTOVAZ canceled the order of June 10, 2020 on the introduction of an incomplete 4-day working week from August 31. This is due to the company`s availability of orders for new cars in the coming months of 2020 as part of the programs of advanced state procurement, proposed by MIT and confirmed by order of the President of Russia, corporate sales, as well as the beginning of recovery of demand in the automotive market. The company notes continued uncertainty about the total sales in 2020 and the development of the automotive market in 2021. The company continues to carefully analyze various forecasts for last months of 2020 and market development in 2021 and takes all measures to maintain production volumes for a full working week. This is only possible if the current level of demand for cars is maintained.

100 LADA cars took part in the GUM-Autorally

On September 12, Moscow hosted the seventh GUM-Autorally – the most popular and prestigious event of the classic car season in Russia. This year rally was dedicated to the 50th anniversary of the release of the first LADA cars. The route length of 80 kilometers departed from Vasilevsky descent next to the Kremlin walls. 100 classic cars VAZ-2101, 2102, 2103 and 2106 produced in the 70s took part in the exciting competition. Thanks to their owners, all cars have preserved their original parts and excellent technical condition. Behind the wheel of a crew under the number ''1'' was the President of the company ''AVTOVAZ'', Yves Caracatzanis: ''We are grateful to our partner, GUM, that this year`s famous retro rally is dedicated to the 50th anniversary of our VAZ-2101. This model was a real breakthrough of its time in terms of technology, comfort, driving qualities, it gave freedom to millions of people. AVTOVAZ has a deep respect for its history and for the people who wrote it.'' Under the number ''23 ''started another unique car - an exact copy of the very first racing ''edinichka''. In the same car in 1971, Soviet pilots created a sensation at the hardest marathon ''Tour d’Europe'', finishing at a second place in the absolute standings. Vladislav Nezvankin, Director of LADA Sport and current pilot of the factory team, was driving the sky-blue “Zhiguli”: ''Creating a replica of the first rally vehicle is a very important project for us. We pay tribute to the people who were at the origins of Motorsport at AVTOVAZ. Today, the LADA Sport ROSNEFT team continues the glorious traditions that were laid down by these people 50 years ago.'' All participants and spectators strictly observed the necessary sanitary safety measures: temperature checks, disposable masks, gloves, and the territory of the event allowed them to keep a social distance. After the finish and counting of points, the winners and prize-winners of the GUM-Autorally were awarded at the GUM center near fountain. LADA: 50 years of history April 19, 2020 celebrated the 50th anniversary of the release of the first LADA cars. In the spring of 1970, six VAZ-2101 “Zhiguli” sedans came off the assembly line of the Volga Automobile plant – 2 blue and 4 cherry, which symbolized the colors of the flag of the RSFSR. Since then, the Togliatti automobile plant has produced more than 50 production models. Sales of ''Zhiguli'' began in August 1970. VAZ-2101 gave rise to the largest family of passenger cars in the history of the company, and, moreover, in the history of the Russian automobile industry. From 1970 to 1988, about 4.8 million VAZ-2101 and its modifications were produced. In addition to VAZ-2101, the most popular were LADA 2106 (4.3 million units), LADA 2107 (2.8 million units), LADA 4x4 (2.5 million units). LADA was and remains the most popular car brand in Russia. At the moment, the LADA model range is represented by 6 model families: Vesta, XRAY, Granta, Largus and SUVs - 4x4 and Niva. LADA offers its customers a wide range of modifications of its models: more than two dozen production cars-sedans, hatchbacks, station wagons, crossovers; as well as a number of special versions. Today AVTOVAZ is a part of Groupe Renault, one of the world`s leading car manufacturers. The company`s production technologies, quality control and evaluation systems meet the most modern international standards and are continuously developing.

LADA: sales results for October 2020

LADA summed up the results of its sales in October 2020. In October, 37,030 cars were sold, including LADA Niva, which is 22.5% more than was sold in October 2019 and an absolute record for the number of cars sold per month (for the period starting from October 2014, when 37,788 were sold). The top three in sales remained the same. The first place is occupied by models of the LADA Granta family with a result of 12,756 cars (+8.9% compared to October 2019). For the second month in a row, models of the LADA Vesta family show significant growth and take the second place in total sales with the result of 11,853 cars (+42.9% compared to the same period last year). The third place is occupied by passenger and commercial versions of the Largus family, with 4,779 such vehicles sold in October (+2% compared to October last year). ''Considering the results of October, we are pleased to note the positive dynamics of sales growth and car demand. Of course, this became possible due to the continuation of the state and own LADA programs. We are also constantly working to increase the attractiveness of our models by updating the product offer from LADA. So, in October, we introduced the Vesta Cross sedan and SW in the new special [BLACK] series, which had a very positive impact on sales of this family. At the end of the month, following the Vesta models, sales of XRAY Cross and 4x4 in the [BLACK] version has started, '' said Olivier Mornet, Executive Vice President of sales and marketing.

Start of sales of renewed on-board platforms and vans based on LADA 4x4

AVTOVAZ presents an updated line of commercial vehicles based on the LADA 4x4 SUV. All modifications, side platforms and vans, are reliable commercial vehicles with a semi-frame body structure and rear spring suspension. they are characterized by excellent cross-country performance, high load capacity, low cost of ownership and an extensive service network. LADA 4x4 on-Board platform LADA 4x4 on-board platform is the optimal ratio of characteristics for solving logistics tasks outside of urban roads. Load capacity-up to 580 kilograms. Large cargo compartment capacity, capable of accommodating 2 euro pallets. 6 rigging loops and locking fittings made of galvanized steel will ensure reliable fastening of the cargo. Depending on your business needs, you can choose a 2-seat version with a standard cargo compartment, or a 5-seat version with a short cargo compartment. Additional cargo protection can be provided by ordering a version with a fiberglass kung, which is equipped with pneumatic seals of the cover and cargo compartment lighting lamp for easy loading/unloading. LADA 4x4 van LADA 4x4 van is a reliable commercial vehicle with a load capacity of up to 490 kilograms and a wide range of van add-ons. Frameless vans made of sandwich panels with a wall thickness of 30 or 50 mm are available in four versions: universal, bread, insulated and refrigerated vans. Frame modifications are presented in two versions: a maintenance vehicle for mobile teams and vans with a reinforced roof, rails and a ladder for climbing to the roof. Depending on your business needs, you can also choose a 2-seat version with a standard cargo compartment, or a 5-seat version with a short cargo compartment. It is possible to install special climate equipment that maintains the temperature in the cargo compartment from -20 to +12 °C. Off-road package. More passability, more comfort A special package of additional equipment provides increased cross-country ability even with a large load. And the air conditioner included in the package provides additional comfort for the driver. The package includes: •Reinforced rear axle •Reinforced front suspension springs •Main transmission of the front and rear axles 4.1 •Increased ground clearance of 240 mm and excellent geometric ability •235/75 R15 tires with active ground tread •Self-locking screw-type differentials in the front and rear axles •Front and rear suspension shock absorbers with increased move •Reduction gearing is a necessary assistant when driving a loaded car in difficult conditions, such as in deep snow, mud, or on a steep climb. •Conditioner The cost of the onboard platform starts from 799,000 rubles. The cost of a van based on LADA 4x4 starts from 856,000 rubles. More information about LADA commercial models can be found in the official dealerships of the brand and on the website www.lada.ru

AVTOVAZ to ship LADA Granta for specialists of PJSC ''Rosseti'' into the North Caucasus Federal district

271 white LADA Granta sedan will supplemnt the vehcile fleet of the energy company ``Rosseti North Caucasus`` in the regions of the Noth Caucasus Federal district. The cars are made in the basic trim level and equipped with 87-HP engines. On November 6, 71 cars from the general batch were transferred in the city of Grozny to specialists of JSC ``Chechenenergo``. Recall, that in 2019 the company ``Rosseti North Caucasus`` and the Chechen Republic signed an agreement on social and economic cooperation foe a term of 10 years. One of the factors to develop the energy of the region is to increase mobility of industry`s employees. The new LADA Granta - relaiable and roomy cars created for work in difficult conditions - will contribute to this.

LADA Granta for PRONTO PIZZA company

20 LADA Granta cars have added the fleet of the PRONTO PIZZA. The sedans are made in the standard trim level (1.6l engine with 87HP and 5MT). The LADA Major Auto official dealership was the deal`s partner. ''The Granta family models, due to the variety of configurations and affordable price, have been recognized leaders of both retail and corporate sales for several years. The most important advantages of LADA Granta for business are the reliability, low cost of ownership and wide official service network'', said Vitaly Osipov, Director for corporate sales at AVTOVAZ. LADA cars are already used to deliver ready meals from restaurants of the PRONTO PIZZA chain of Moscow and Moscow region. ''One of the key advantages of PRONTO PIZZA is the affirdability of our dishes while maintaining high quality standards, as well as fast and careful products delivery. We pay high attention to the non-stop operation of the transport fleet'', said Alexander Krasnov, Art Director in PRONTO PIZZA. ''I hope that our cooperation with LADA will further develop''.

The 500-thousandth LADA Vesta was released

On November 12, the 500-thousandth LADA Vesta in the [BLACK] trim level equipped with 1.6 liter engine with capacity of 106HP and manual transmission rolled off the assembly line. The car was shipped to the dealership of the city of Kemerovo. The LADA Vesta went on sale 5 years ago, in November of 2015. Currently, the Russians purchase around 10K of LADA Vesta cars every month. And the half of sales accounts for models with SW body type. Thanks to the successful combination of body usability and dynamic interior, the SW and SW Cross models have opened the new niche of the Russian car market. The family is being constantly developed, supplementing with new modifications, new options and car personification elements. 500 K of cars over 5 years of production, stable presence in the TOP-3 of Russian car market and the status of the most exported LADA cars are among the major LADA Vesta’s gains, as well as the repeatedly awarded title of the “Car of the Year” and other professional awards.

LADA in outlet: new format of “Magnit” super stores

History of AVTOVAZ and LADA brand is represented in the design of renewed “Magnit” hypermarket opened on November 28 in Togliatti. This is a new store from the series of “localized” hypermarkets of the network, which interior space is created given the particular characteristics of the city location. The outlet of the super store in Togliatti displays an automotive topic inspired by AVTOVAZ, the biggest automotive plant in Russia. There are two real LADA cars inside the compact hypermarket with optimized space. The store is designed in the city streets style: the floor has crosswalks and paths, instead of standard navigation there are roadside posts. There are unique “auto” stands made specifically for the store subject – for example, the drink stand is made of several tires. “We are glad to present a car superstore made in cooperation with AVTOVAZ. This is a key Togliatti enterprise, most of its employees are our regular customers. Together with the auto giant, we have created a unique store that has no analogues in Russia and made it interesting for the customers. Moreover, we have extended to the store our special loyalty program for all company employees – showing a factory pass one can get there a 10% discount on Wednesdays and Saturdays, when buying from 800 rubles. We are sure that this will make the trip to the new superstore even more valuable”, commented Ruslan Ismailov, Deputy CEO, Director of retail chain management at Magnit. A set of measures to prevent the spread of viral diseases has been fully applied in the updated store. There are protective screens and floor stickers in the checkout area so that customers can navigate the markings and keep a safe distance. Several times a day, the store premises, carts, and cash register equipment are disinfected. All employees undergo a mandatory daily health check, and their temperature is measured. Antiseptics are installed for customers and masks are issued free of charge.

LADA increased sales results in November 2020 

LADA summed up its sales results for November 2020. Last month, 38,064 cars were sold, this is 21.9% more than in November 2019 (31,217 units), and a new record of the month (the maximum for the period since December 2013, when sales totaled 38,948 units), which was driven also by car deliveries under advanced public procurement programs. Traditionally, the first place in sales was taken by models of the LADA Granta family with a result of 14,540 cars (+15.6% compared to November 2019). Models of the LADA Vesta family took second place with a result of 11,771 cars (+35.3% compared to the same period last year). Passenger and commercial versions of the Largus family ranked third in total sales, with 4,052 such vehicles sold in November. ''Record sales figures for LADA cars in November became possible by the action of governmental and own LADA programs, as well as the launch of sales of special series of our popular models. Sales growth was also influenced by car deliveries under advanced public procurement programs. Despite the high demand in the autumn months, we forecast that the overall results of 2020 will be expected lower than the results of 2019, but it is obvious that in this difficult times we managed to maintain both the market share and the confident leadership of the LADA brand in Russia,'' said Olivier Mornet, Executive Vice President for sales and marketing of AVTOVAZ JSC.

New packaging for original LADA spare parts

New original spare parts and consumables in new packaging started to be delivered to LADA dealers and LADA Detal stores. Packaging design made in up-to-date branded LADA style eases the brand identification, the item itself, and has the necessary counterfeit protection. Currently, the LADA spare parts catalog has more than 1300 items, which are provided with individual packaging: these are parts for engine, transmission, chassis, steering system, electrical equipment, body parts, repair kits and technical fluids. Each box contains catalog spare part number, its usage, item image, additional characteristics. Holographic sticker and label with spare part number are provided as guarantee of authenticity and quality. According to LADA standards, the packaging is made bi-color – light-gray and dark-gray. They are divided by orange upline, which is a part of all LADA communications and symbolizes the brand’s slogan – “LADA. New horizons”. Recall, that there are 3000 official dealerships and 1500 LADA Detal stores in Russia. Due to this, one of the competitive advantages of LADA is the availability and development of spare parts and service.

First official image of the new LADA Largus

LADA presents the first image of one of the most long-awaited car - the new LADA Largus. The exterior of the model has acquired a recognizable family design of the front part, as well as new interior with improved ergonomics. More details about technical features of the new Largus will be released later. LADA branded ''X'' graphics are used for creating new or updated LADA models starting from 2015. Elements of the ''X'' design provide a corporate identity, but they are individual for each model, emphasizing the essence of the car. In the case of LADA Largus, the drawing that forms the contours of the latin letter ''X'' is quite big and, combined with the enlarged cells of the radiator grille, the new hood and headlights, form a solid, more modern and expressive appearance of the car for work and travel. Recall that the model is very popular among private customers, small business and big corporate fleets, according to the cumulative sales of the Largus family, models occupy a confident third place among all LADA models and the first place in the segment of commercial station wagons in the Russian market. The car will be available in the first part of next year.

LADA XRAY: five years on the assembly line

December 15 marked the 5th anniversary of the start of the LADA XRAY production. The compact city car has opened a new niche for LADA brand and became a locomotive for the usage of new technologies. LADA XRAY is based on the Alliance body architecture and chassis which were adapted to the Russian conditions by the AVTOVAZ specialists. Concurrently with the development of advanced technologies in XRAY, LADA has implemented the aspiration to expand its presence in the growing SUV segment by releasing a compact car with high clearance and driving performance of a two-wheel drive crossover. LADA XRAY embodied the DNA style of LADA, moreover, it got the name of the concept which presented the X-graphics for the first time in 2012. The XRAY itself was demonstrated at the Moscow Motor Show in 2014 and went into series the next year already. LADA XRAY has become one of the brand renewals symbols – this applies not only to the technical side but also to the speed of response to the market demands. The implementation of switchable yaw stability system was the first upgrade: this enables to increase cross-country ability under certain conditions. Then the introduction of the 1,8l engine took place, first with an automatic, then with a manual transmission. A significant amount of design changes was implemented with the launch of LADA XRAY Cross: improved driver’s seat ergonomics, increased space for the passengers on the second-row seats. The intelligent traction control system LADA Ride Select was implemented to enhance driving confidence in difficult road conditions. LADA XRAY crossover became the first LADA with a continuously variable automatic transmission. In the spring of this year was launched new version XRAY Cross Instinct - the first LADA car received multimedia system with Yandex.Auto. Two more special versions were launched in the fall - XRAY #CLUB with Yandex.Auto and XRAY Cross [BLACK]. The XRAY family is one of the most technically equipped and comfortable LADA cars. LADA XRAY costs from 660 900 rubles, LADA XRAY Cross – from 810 900 rubles; the customers are offered more than 25 different configurations and about 100 certified accessories.

Jean-Philippe Salar will lead LADA Design team 

Effective January 1, 2021, Jean-Philippe Salar will take a position of Vice-President, LADA Design Director. Steve Mattin, who acted in this position for the past 9 years, took a decision to step off the operational activities for personal reasons. Jean-Philippe Salar, born in 1973, is coming to AVTOVAZ from position of the Design Director for Groupe Renault in Eastern Europe (based in Bucharest), where he worked for the past 5 years and was in charge of the design development of all the Dacia line-up (Duster, new Sandero, new Logan, including Arkana for Russia). In 2013-2015 Mr Salar headed the design team at Renault Samsung Motors in Korea, in 2008-2013 worked in position of studio chief designer in charge of the Renault Design Center Mumbai in India. Mr Caracatzanis stated: “Steve has successfully led the team at LADA Design. He has been fully engaged in the LADA design renewal for 9 years and is a key contributor to the strong renewal of the LADA model line-up. I thank him for these major achievements and I am happy that Steve has accepted my proposal to continue his relationship with AVTOVAZ as my advisor. I wish Mr Salar all the best in the new position and count on his strong contribution in implementation of the LADA ambitious product plan”.

AVTOVAZ has started production of the new LADA Niva Travel

On December 21, the plant ''LADA West Togliatti'', a subsidiary of JSC ''AVTOVAZ'', started series production of the SUV under the new name - LADA Niva Travel. Dmitry Azarov, Governor of the Samara Region, and Yves Karakatzanis, President of AVTOVAZ, took part in the solemn ceremony of the first production car rolling off the assembly line. The first car released was the Niva Travel in the Off-road version. At the ceremony, Yves Karakatzanis, President of AVTOVAZ, noted: «This is a great achievement especially for the team of «Lada West Togliatti», which managed efficiently on time this important project. Niva has a long history and a glorious path. More than 650 thousand of these cars today drive on the roads and off-road in Russia, the CIS, and other countries. With the return of the legendary Niva name to the LADA family, we open a new page in its history. I want to assure you that in the coming years, this name will be associated with a lot of important and interesting news». The appearance of LADA Niva Travel has received significant changes, becoming more expressive and modern. In the front part, the masculine character of the car is emphasized by a new hood with more voluminous stamped lines, large-mesh grille and new headlights. Side moldings and more embossed wheel arch linings, combined with a new alloy wheel design, highlight the model`s outstanding off-road performance. The rear part also has got changes, receiving new, fully LED taillights and a more embossed bumper. In the Off-road version, the Niva Travel exterior is complemented by a standard snorkel, off-road tires and a body kit made of unpainted plastic, which will protect the body in nature and look great on city roads thanks to contrasting details and expressive design. All LADA Niva Travel cars are equipped with a permanent all-wheel drive system, which ensures uniform distribution and constant transmission of torque to all wheels of the car with the possibility of mechanical locking of the center differential and switching on the downshift series. Guaranteed increased cross-country ability in difficult road conditions LADA Niva Travel also gives a compact body, optimal distance between the axles, short overhangs of the body, high ground clearance. Energy-intensive suspension makes off-road driving as comfortable as possible. The comfort of the driver and passengers will provide a spacious interior with excellent visibility, powerful air conditioning, reliable noise and vibration isolation, comfortable seats and multimedia. The start of sales of LADA Niva Travel will be announced later.

AVTOVAZ: results of 2020 

In 2020, facilities modernization has been continued, the 30-millionth car has been released, the Niva SUV started to be produced under the LADA brand and new modifications in all model lineups have appeared – impressive answer to the challenges of the outgoing year that has become the most difficult in the modern history for the global auto industry. AVTOVAZ has quickly and efficiently taken all the necessary measures to prevent the COVID-19 spread prescribed by Rospotrebnadzor. Thanks to the support of the federal and regional government, the Governor of the Samara region, the plant has quickly resumed its work, the work of sales network and provided loading of production capacities. LADA Brand’s development LADA 4х4 with new interior The year was opened with sales start of the updated LADA 4x4: the car has become much more comfortable. Improved seats, instrument panel, interior upholstery, expanded sound insulation package. Thus, the engineers realized the current market demand. Safety is also important, so all LADA 4x4 have received the ERA-GLONASS system. It is noteworthy that the new interior is harmoniously combined with the classic, recognizable style of the LADA 4x4. XRAY Cross: first LADA with Yandex.Auto services XRAY Cross has got special version Instinct equipped with Yandex.Auto system. Traffic situation, navigation, music and video, social networks and podcasts, voice assistant Alice - now a lot of services are available to the driver. For ease of use, the multimedia screen has been increased from 7 to 8 inches. The style of the car is not forgotten – the XRAY Cross Instinct has received a black roof and a contrasting finish in black gloss. Finally, the LADA XRAY Cross Instinct became the first LADA to start selling online. Along with anti-pandemic measures in production and car dealerships, this has become another anti-viral program of the LADA: if the customer wants, he can order, buy and get a car without leaving home. LADA Largus Cross and Granta Cross in the special version Quest A special modification aimed at travel enthusiasts appeared in two families at once. LADA Largus Cross Quest features new seats with three-stage heating, improved noise insulation. And the LADA Granta Cross Quest has got contrasting finish, as well as a practical water-repellent seat upholstery. An indispensable attribute of the special series is the contrasting style and badges with the Quest name.Special version [BLACK]: energy of black color Three models at once have got special version [BLACK]: Vesta Cross, XRAY Cross и 4x4. All cars of the special series are distinguished by black accents of the interior and exterior, combined with original details and badges with the inscription [BLACK]. As well as a favorable price for a package of options. LADA Vesta Cross [BLACK] is based on the Comfort configuration with a ``winter`` package that includes such comfortable options as heated windshield, front seats and steering wheel in a practical eco-leather finish. The car also has black glossy roof, black mirror cases, contrast wheel pattern and black upholstery of the seats and ceiling. The XRAY Cross [BLACK] in addition to stylish black design elements is also equipped with a multimedia system with popular Yandex.Auto services, 4G modem and rearview camera. 4x4 [BLACK] is based on the Urban configuration, but now its black mirror housings are complemented by all-black wheels and dark ceiling and seat upholstery. LADA Niva Travel: popular SUV returned to the family In the summer, the Niva model began again to be produced under the LADA brand, and in December, serial production of the new LADA Niva Travel was launched. The SUV has received a new original body design, protective body kit and lighting equipment. In the new look, the car has become more expressive and masculine. At the same time, the LADA Niva remains a real SUV with a permanent all-wheel drive system, the ability to mechanically lock the center differential and turn on the downshift. New LADA Largus: the future is near The updated LADA Largus will be released in 2021, but late in 2020, the first image of the long-awaited station wagon was shown. The car has got a recognizable X-design, as well as a new interior with improved ergonomics. More details about the new Largus specifications will be reported separately. 50 years since the first car released By releasing new models, AVTOVAZ carefully preserves the history of the LADA brand. The plant employees and the LADA brand fans celebrated the 50-th anniversary of the first VAZ-2101 car released on April 19 . Russian President Vladimir Putin also congratulated AVTOVAZ employees. VAZ-2101 became the most popular model in the history of the Russian automobile industry (4.8 million cars). Over 50 years, more than 50 production models of LADA have been established – but it all started with “Edinichka”! In 2020, the annual GUM Rally was dedicated to the LADA anniversary. 100 VAZ-2101, 2102, 2103 and 2106 cars produced in the 70s started from the walls of the Kremlin and drove the 80-kilometer retro rally route through the most beautiful places of the capital. It is emblematic that the 30-millionth LADA car was produced in the year of the 50th anniversary of the first LADA released. LADA Granta became the anniversary one, and VAZ-2101 from the factory museum deservedly took part in this celebration.Recognition of experts LADA Vesta ranks second in terms of sales in Russia (after Granta), but first in terms of the number of industry awards. In 2020, LADA Vesta SW Cross became the winner of the annual professional award “SUV of the year”. The car won in the category “Compact mono-drive crossovers”. LADA Vesta SW Cross distinguishes by a dynamic style with off-road elements - a black plastic body kit and 17-inch wheels with contrasting spokes. Also, the LADA Vesta SW Cross has a 203 mm ground clearance, anti-slip systems and hill start assist - which makes the car adapted to difficult road conditions. Also in 2020, LADA Vesta again received the “Car of the year” titel in Russia. According to the voting results, the flagship of the LADA model range became the winner in the category “Small class”. Sports achievements The pilots of the LADA Sport ROSNEFT team had their best season, becoming Champions in individual and team ratings in all classes and disciplines they took part in –circuit races, rally and karting. The main successes of the drivers of the factory team are associated with the Russian series of circuit races, where Kirill Ladygin at the wheel of the domestic sedan LADA Vesta Sport TCR first became the champion in the most prestigious class “Touring”. In the “Super-Production” class, the fastest was the turbocharged Vesta of Vladislav Nezvankin, and in the “Touring Light” 8 victories and the championship title was won by Vladimir Sheshenin. In all three classes, LADA Sport ROSNEFT was the best team of the season. The year was no less successful for the drivers of the rally and karting teams. Dmitry Voronov and Kirill Enikeev became the authors of a unique achievement – they won all the races of the Russian Rally Cup, which they participated in. And Artem Severyukhin and Ivan Chubarov won the title of National Champions in the fastest categories of Russian karting.

LADA Niva Legend: the new name for the iconic model 

LADA announces the renaming of the LADA 4x4 model and the return of its initial name “Niva”. Now the iconic SUV will continue its glorious history under the name LADA Niva Legend. Along with the new name the car received new exhaust ventilation pads on the rear pillars. They make the stay and communication in the car more comfortable. The road tests results showed that the maximum noise reduction during intensive acceleration was 3,7 dBA and 2,2 dBA when driving at constant speeds up to 120 km/h. LADA Niva Legend is the world’s first SUV with an monocoque body-type and permanent all-wheel drive system with the possibility of locking of the center differential and switching to the downshift series. The multiple awardee of the Dakar Rally is popular not only in our country, but also far beyond its borders. For 45 years it has been remaining the most affordable all-wheel drive vehicle on the Russian market. LADA Niva Legend has got more than 10 versions, including commercial models. Moreover, the ''Comfort'' package is available for all the modifications of the SUV, it can be purchased separately and installed at official LADA dealerships. The package includes a central lock with a remote control, an alarm system with feedback, an audio system with USB and AUX connectors, which makes it possible to connect mobile devices.

LADA: results of commercial activity in 2020 

In 2020, 343,512 LADA cars were sold in Russia. The Brand’s share in the passenger car and light commercial vehicle market increased from 20.6% to 21.5%, setting an absolute record for the last 9 years. Thanks to the state measures to stimulate the demand on the automotive market, successful implementation of advanced public procurement programs, the Company’s rapid response to the new operating reality under the conditions of coronavirus restrictions, dynamic development of the product portfolio and the good performance of the Dealer Network, LADA managed to enhance its leading position. For the third year in a row, LADA Granta and LADA Vesta remain the most popular cars in the Russian Federation: according to the results of 2020, LADA Granta keeps the first place with a result of 126,112 cars sold. The market share of the model resulted to 7.9% (+0.2 points compared to 2019). The second place is occupied, as a last year, by LADA Vesta with a sales result of 107,281 vehicles, and the model’s market share increased to 6.7% (+0.4 points compared to 2019). The passenger version of the LADA Largus station wagon also entered the TOP-10 of the Russian automotive market with a result of 37,166 cars sold. In total, 48,906 cars of the Largus family were sold in Russia in 2020, of which 11,740 were LCVs. The special editions – Quest, [Black] and Instinct – have also contributed to the Brand’s success. LADA XRAY Cross became the first LADA car with the Yandex.Auto services on board. Along with the launch of this model in April 2020, online orders for the Brand’s vehicles started. The return of Niva was a remarkable event for LADA. In the summer of 2020, the model began again to be produced under the LADA brand, and already at the end of the year LADA Niva Travel was launched in production. Since 2021, LADA 4x4 has regained its initial name – LADA Niva, with the suffix “Legend” added. In the LCV segment, 13,576 LADA cars were sold in 2020, which is 23% higher compared to 2019.This makes 95% of the sub-segment of small LCVs. Last year, corporate sales of LADA also increased: state bodies and private institutions purchased 91,127 vehicles, which is 6% higher compared to 2019. In 2020, 5 new LADA dealerships were opened in Russia. The Brand’s dealer network continues to be the largest in the country with 300 dealerships. By the end of 2020, 282 of them have been updated according to the new Brand’s standards. Last year, 5 new dealerships were also opened abroad. LADA continued to strengthen its positions in the neighboring CIS markets. The Brand is a leader in CIS countries with top position for Granta in Kazakhstan and Vesta in Belarus. New importers have appeared in Armenia, Tajikistan and Turkmenistan. According to the results of 2020, more than 41 thousand LADA cars were sold abroad. “Last year was a real test of the whole automotive industry’s strength. We are grateful to the federal and regional authorities for supporting our economic sector and the LADA Brand. Thanks to the consistent actions of our team and our partners, we were able to neutralize the negative consequences of the dramatic fall in the automotive market caused by a complex epidemiological situation. In 2021, LADA intends to maintain its leading position in Russia, develop sales in export markets, expand the product portfolio with new models – LADA Niva Travel and LADA Largus, as well as eye-catching limited series. It will be the main priority in our activities to continuously improve the level of our customers’ satisfaction, the offer and attractiveness our products and services”, - stated Olivier Mornet, LADA Executive Vice President for sales and marketing.

AVTOVAZ STRONGLY CONTRIBUTES TO GROUPE RENAULT RENAULUTION STRATEGY

- LADA will consolidate its leading position in Russia with “state of the art” vehicles, therefore not only defending more than 20% market share, but also focusing on share of wallet - AVTOVAZ continues its transformation to become a world-class effective and competitive automotive manufacturer within Groupe Renault - The creation of the new business unit will enhance industrial synergies between DACIA and LADA, with the very cost competitive and flexible CMF-B platform combined with the highest local integration ratio - LADA is reinforcing its product plan with 4 all-new models by 2025, including an all-new generation Niva in 2024 and a new vehicle into C-SUV segment «The idea behind the creation of the business unit is that Dacia and LADA will remain separate companies with their own brands, history and strategy, but they will benefit from more dedicated, focused and coordinated governance. Most importantly, they will be better integrated within the Groupe Renault system to leverage synergies». (Denis Le Vot, CEO Dacia and LADA brands, during the unveiling of Renaulution) «In the scope of the newly announced Groupe’s Renault Renaulution strategy, AVTOVAZ brings its strong business model and competitiveness to the newly introduced Dacia &amp; LADA Business Unit. The launch of all new Niva in 2024 will definitively mark an important date for LADA in Russia but will also open new horizons for the brand». (Yves Caracatzanis, CEO Avtovaz Group)Business wise, today AVTOVAZ continues its transformation to become a world-class effective and competitive automotive manufacturer within Groupe Renault with the highest localization levels and an efficient business model. It’s main asset – the LADA brand – today leads the Russian market with over 20% market share. The Granta and the Vesta models occupy the 1st and the 2nd places of the Russian sales rating. AVTOVAZ will strengthen existing synergies with Groupe Renault, especially in Russia, and leverage new ones at both business unit and Groupe levels. AVTOVAZ and Dacia will remain separate companies with their own history and strategy delivering ever-better products for ever-better costs through the new business unit. AVTOVAZ will benefit from the strong synergies with the group. Both LADA and Dacia range of products will be based on a very cost competitive and flexible CMF-B platform. Together the brands will produce more than 1 million CMF-B based cars annually, going from 4 platforms to one, from 18 body types to 11. The global target is to unleash the potential of LADA and DACIA, making them Full-Fledged International brands, enabling them to go beyond their current perimeter in terms of markets and segments. Product wise, AVTOVAZ is reinforcing the LADA product plan with 4 all-new models to be marketed by 2025, including all-new generation of the legendary Niva in 2024 and a new vehicle into C-SUV segment in 2025 in order to support both market share and share of wallet. LADA is a piece of Russia, built to defy the most extreme climate and road conditions, always rough and tough, always ready. Every Russian family has a story with LADA, starting with the iconic VAZ-2101 and Niva, the first in the automotive history monocoque SUV, the essence of the toughest and the most popular vehicles ever. AVTOVAZ is already actively implementing its new ambitious Product Plan. In 2021, the LADA 4x4, that is celebrating 45 years of serial production, obtained back its original name and now is called LADA Niva Legend. In early 2021 LADA will start sales of the newly presented Niva Travel. Work on future generation of the iconic Niva has started. Niva in two sizes, compact and medium, based on the same CMF-B platform. Niva is a Cult product, and not only in Russia, it is the Russian Automotive Proxy of the swiss knife. A technical product for usage in extreme conditions: 4x4, High Stance, short gears and robust construction. Furthermore, these products will have a space beyond the Russian market, as they’ve always had. So besides the complete renewal of the mainstream range, the relaunch of the Niva will enable the complete repositioning of LADA as a brand.

New entry trims for the LADA XRAY Cross

LADA announces the start of sales of new three trims for the XRAY Cross. Now the initial versions such as Classic, Classic with the Optima package and Comfort with a manual transmission will go in combination with the 1.6 l engine (106 hp). Thus, the starting price for the XRAY Coss has decreased and starts from 790,900 rubles. All three new configurations are equipped with driver and passenger airbags, LED daytime running lights, a full set of electronic safety systems (ABS, EBD, BAS, ESC, TCS, HSA), electric power steering, remote control of the central lock, rails and 16” two-color alloy wheels called Phoenix. LADA XRAY Cross is a popular urban crossover with front-wheel drive, combining style, comfort, handling and excellent cross-country performance. Sharp handling is provided by a powerful subframe, on which the front suspension and steering are mounted. The energy-intensive chassis and the ground clearance of 215 mm allow you to drive confidently on roads of any quality. Trims and RRP, Rubles: XRAY Cross Classic MT 1,6: 790 900 XRAY Cross Classic Optima МT 1,6: 827 900 XRAY Cross Comfort МT 1,6: 875 900 The 1.8 L (122 hp) engine paired with a manual transmission still will be available in the [BLACK], Luxe and Instinct trim levels.

AVTOVAZ has automated the “marriage”

AVTOVAZ keeps on modernizing technical processes aimed at increasing production efficiency. In January 2021, the new chassis with powertrain sub-assembly shop and semi-automated engine and chassis installing line at the B0 vehicle production plant were launched at the enterprise. The chassis with powertrain sub-assembly shop is floor conveyor with a special modular tooling, where is made main elements layout – these are powertrain, sub-frame, chassis units. This tooling is multi-functional and can be used for work with different car models. Next to the layout line of chassis modules with powertrain have been established areas of kit-sets assembly, and logistics flows to supply the necessary components from different productions have been formed. The robotic automatic delivery trolleys are used in the shop. Ready-to-install module with engine and chassis is being delivered by automated transport lines to the docking area with car body (so called “marriage”). Thanks to the new technology, the manual work has been minimized: operators set the direction and launch the fixing process of engine, chassis and body by pressing the button. The new equipment enables to make high-quality assembly and in strict accordance with production rhythm.

New LADA Niva Travel: start of pre-sales

LADA announces the start of pre-sales for the new LADA Niva Travel. The SUV with permanent all-wheel drive, made in a new design, is ideally suited for both off-road tourism and daily city trips. Start of sales will be announced later, but even today you can choose and book your future SUV on the website lada.ru or via any official LADA dealer website. After selecting of modification and sending request, the future owner receives confirmation letter of intent to the email address specified by him; to confirm the order enough to click on the specified link in the letter. The dealer immediately receives an email and checks the availability of the selected car. After confirming the availability, a link to the prepayment will be sent. All payments are made using the Yandex.Kassa service. When ordering online, the selected car is reserved only for three days or without a time limit in case of prepayment of 10,000 rubles. All customers who have made an online pre-order before the official start of sales, along with the car, will receive a set of branded accessories for off-road driving (floor mats, rope, shovel and washer fluid) as a gift. Car selection and pre-ordering system on the website lada.ru was launched in the spring of 2020 during a period of restrictions due to the threat of the pandemic. In 2021, following the trends and anticipating the expectations of customers, this service was improved, offering a qualitatively new experience of remote shopping. The LADA SUV is offered in two main versions: Niva Travel and Niva Travel Off-Road, the latter is distinguished by a standard snorkel, off-road tires and a body kit made of unpainted plastic, which protects the enamel of the body in adverse road conditions.LADA Niva Travel compact and roomy, comfortable and well-equipped SUV has a high level of cross-country ability. The model has an outstanding ground clearance for its class – 220 mm. Permanent all-wheel drive ensures constant readiness to overcome obstacles, uniform load distribution on the vehicle units, and predictable behavior at different speeds and on different surfaces. The reduced transmission in the transfer case provides the ability to move in difficult conditions, and with a high load: the inclusion of a reduced transmission increases the torque on the driving wheels by 2,127 times and ensures stable movement of the car at low speed. Locking the center differential helps to overcome very rough terrain. The certified snorkel prevents water from entering the engine intake tract and allows you to overcome fords with a depth of 0.5 meters. Already in the basic configuration, LADA Niva Travel is equipped with a steel crankcase protection. The starting price of LADA Niva Travel in the Classic version is from 747,900 rubles. The equipment includes a driver`s airbag, electric drive and heated mirrors, front power windows, ERA-GLONASS emergency warning system, and ISOFIX child seat mounts. The back of the rear seat is laid out in the proportion of 60/40. The cost of Comfort trim - from 804 900 rubles. The car is equipped with air conditioning, heated front seats, 15-inch alloy wheels, central locking with remote control. The cooled duffel box and the driver`s seat armrest with cup holders increases comfort. The Comfort Off-road version costs from 844,900 rubles – the car is distinguished by such options as rails, an alarm system and a folding key of the central lock with remote control, black ceiling upholstery, a sun visor for the driver and passenger with a mirror, 16-inch alloy wheels. The highest configuration of the LADA Niva Travel – Luxe – costs from 890,900 rubles, the car is equipped with two front airbags, a multimedia system, heated windshield, parking sensors, a rear-view camera with a washer, a driver`s seat with height adjustment and lumbar support, an improved noise insulation package, 16-inch alloy wheels, reinforced tinted rear windows, exterior mirrors and door handles in body color. LADA Niva Travel in the Luxe Off-road version costs from 905,900 rubles. Stylistic and functional features of the car are off-road tires, unpainted body kit, snorkel, black ceiling upholstery.

LADA: best deals in February

Throughout February, LADA branded promotions and terms of state programs, which allow to buy a new car at the best possible price, continue to operate. State programs provide for a 10% benefit when buying a car on credit: • in terms of the “First car” program for the buyers purchasing a car for the first time; • in terms of the “Family car” program for families with one or more minor children (including those under guardianship); • employees of medical organizations of the state health system; • in terms of the program of preferential lending for those who sell their vehicle over the age of 6 years and use it as a part of the initial payment (with a period of ownership of more than 1 year). There is also a program to support the sales of LADA CNG cars in accordance with the rules for providing subsidies from the Federal budget to manufacturers of equipment that uses natural gas as motor fuel. By purchasing a bi-fuel Vesta or Largus car from an official LADA dealer, one can get a benefit of 138,000 rubles. Throughout February, LADA’s own programs continue to operate: • Trade-In: depending on the model, the benefit up to 30 thousand rubles for the handover of the used car as a part of the payment for the new one; • LADA FINANCE: the benefit of 10 thousand rubles when buying a car under its own credit program; • LADA Leasing: the benefit from 30 to 40 thousand rubles when buying a car on lease; • Cars produced in 2020: the benefit from 10 to 50 thousand rubles. Also, an additional benefit of 10 thousand rubles is offered when buying a LADA Niva car. The benefits of state programs can be combined with LADA`s own sales support programs. For more information about the conditions for granting benefits, visit the website lada.ru and LADA dealers.

LADA: sales results for January

In January 2021, 21,857 LADA passenger cars and LCVs were sold in Russia, which is 0.3% higher than the result of the first month of 2020. The sales of LADA Granta and LADA Vesta amounted to 7,720 and 6,347 vehicles respectively. These two families are traditionally the leaders in terms of sales among other LADA cars. The LADA XRAY family showed a substantial growth: 1,587 cars were sold (+28.1% compared to January last year). The sales of LADA Niva Legend increased in a similar way: 2,004 vehicles found their owners (+26.5% compared to January 2020). The sales of commercial LADA cars resulted to 1,015 vehicles (+49.5% compared to the first month last year). “With the overall stable sales volume, we can note an increase in LADA sales in the SUV segment, – states Olivier Mornet, LADA Executive Vice President for sales and marketing. – This conforms to the market trend, where the SUV class has recently become dominant. In the near future we will start selling LADA Niva Travel – this car, which occupies its unique niche, should become a strong player of the Russian market in the SUV segment”.

New LADA Largus: start of production

On February 4, AVTOVAZ started series production of the renewed LADA Largus family. The first car that rolled off the assembly line was LADA Largus Cross in the maximum configuration, painted in the new color “Karakum”. The new LADA Largus has been transformed externally, by having received an exterior and interior design in the modern LADA style. The car has an original front bumper, hood and front fenders, radiator grille, headlights, wheel rims and exterior mirrors – all this forms a solid, modern and expressive appearance of the car for work and travel. A significant share of changes is aimed at improving the comfort and functionality of the car. LADA Largus received a new dashboard and steering wheel, multimedia system, front seats with advanced lateral support and a number of other options that are relevant both in long-distance and in everyday trips. The start of pre-sales of the renewed LADA Largus will be announced later. It should be reminded that LADA Largus is the first joint project between AVTOVAZ and Renault. The car was specially designed for Eastern Europe, but it additionally received a reinforced chassis and improved anti-corrosive protection for Russia. Today, LADA Largus is among the TOP 10 cars on the Russian market; this is the only seven-seat car in its class. Models of the LADA Largus family have received the ''Car of the Year in Russia'' award 7 times. By now, more than 450 thousand LADA Largus cars have been manufactured. The car has been modernized over time, in particular, having received a range of Russian power units, it also has been replenished with special versions (dual-fuel station wagons and vans, Cross, cars for ''Ambulance'', social taxi and special services).

Start of sales of the LADA Niva Travel 

LADA announces start of sales of the new LADA Niva Travel in Russia. Now in each of the 300 LADA dealers, it is possible to take a test drive and buy the new SUV. Noticed that that it is also available to choose and order a car with prepayment online via lada.ru or websites of the authorized dealers. LADA Niva Travel has received a new exterior design, including new brighter headlights and LED lights, while maintaining its uncompromising cross-country abilities. In the Off-road version, the Niva Travel image is complemented by a standard snorkel, off-road tires and a body kit made of unpainted plastic, which additionally protects the body from minor damage. The comfort and safety of the driver and passengers are provided by a spacious interior with excellent visibility, powerful air conditioning, reliable noise and vibration isolation, multimedia, a rear-view camera with a washer, two airbags, heated windshield, seats and mirrors. All LADA Niva Travel cars are equipped with a permanent all-wheel drive system, which ensures uniform distribution and constant transmission of torque to all wheels of the car with the possibility of mechanical locking of the center differential and switching on the downshift. The price of the new LADA Niva Travel - from 747 900 rubles. The car has 5 trim levels and 8 colors, including the red metallic ``Extravaganza`` and the new green metallic ``Amazonia``, which has become the brand color of the car.

Museum of AVTOVAZ JSC: 45 years of history

• Corporate museum of AVTOVAZ JSC celebrates the 45-anniversary from the day it was opened • At first the museum’s exhibition hall contained 3 cars and labor awards of the team • To date, the exposition has more than 60 cars and several thousand of other items Collection of historic LADA cars is opened with cherry VAZ-2101 – this is the first sold car. Before becoming an exhibition item of the factory museum, the car had been operated for 19 years – and is preserved in well condition. Next to the VAZ-2101 is one of the first items of the museum, the dark-cherry VAZ-2103, which was restored last year and is in the near-perfect condition. The vehicle was produced in 1973 and is notable for being the first-millionth car. Among the cars of classic layout, the museum also has 2102, 2106, 2107 and several unique cars: VAZ-2105 with rotary-piston engine, VAZ-2101, on which the world tour was made. LADA Niva is represented in separate group – here are the restored first-generation SUV, and the car that had been used in Antarctic, and the five-door LADA Niva that as part of the expeditions in the Himalayas conquered the 5726 meter height. Special part of the exposition is concepts and prototypes. Here are the design projects, in particular, two-seat convertible LADA Roadster, futuristic concept in the bio-style “Peter-Turbo” and electric car “Rapan”. The hall includes prototypes series in terms of exterior, but conceptual in terms of technology, for example, vehicles on ANTEL power cells. The exhibition displays series of “Project C” cars – sedans, crossover, hatchback. The work experience on this universal platform was used in the LADA Vesta project – and the prototype of this bestseller is also exhibited in the museum. The car was showcased at the Moscow Motor show as is, and its production started a year later. In 2021 turns 50 years since LADA entered the international automobile racing. The Russian brand took part in different disciplines – circuit races, rally. Specially prepared rally Niva, Samara, Vesta, Granta take worthy place in the exposition of the museum. The LADA Revolution roadster, which became the basis for the monoclass of the same name, is showcased here, too.The collection of anniversary and memorable cars is spectacular as well – first series Granta and Largus, several millionth cars, from LADA Samara to LADA Priora. Unique VAZ-21099, produced in 1991 to the 25-th anniversary of the AVTOVAZ JSC, is one of the most popular exhibition items: the car body has surnames of all employees of the car plant who worked there at that time. Two cars bear signatures of the Russia’s President Vladimir Putin – the LADA Largus, which production started with his participation, and the yellow LADA Kalina Sport, driving by which Vladimir Putin as Prime Minister of the country inspected a new highway “Amur”. The pre-series sedan LADA 110, which was showed to Boris Yeltsin, is interesting too – in 1994 the President of the Russian Federation conducted a brief test-drive of the new LADA. Over the years of work, the museum was visited by more than million people from all over the world. Especially often, the foreign guests visited exhibition in 2018 when the FIFA world cup was held. Currently, the museum operates under the anti-pandemic restrictions: the visiting is possible only by prior agreement with the administration. All the interested in the history of the LADA brand can find the materials on the museum’s page in Instagram (@museum_lada). The information on museum’s work resumption will be published on the same page – when it will be ready to open doors for all willing to visit it.

LADA: successful sales results in February

In February 2021, 28,272 LADA passenger and light commercial vehicles were sold in Russia, which is 13.1% higher than the results of February 2020. Sales of passenger models of the LADA Granta family amounted to 9,790 cars, which is 2.4% higher than the results of the same period last year. The LADA Vesta family also showed an increase in sales, both compared to the previous month and compared to February 2020 - a total of 8,745 cars were sold. In third place are joint sales results of LADA Largus passenger versions and vans with a result of 6,428 cars. Recall that in February, prices and trims for the new LADA Largus were announced and now there is an opportunity to become one of the first owners, leaving a request on the website lada.ru The LADA XRAY family continues to show significant growth. In February, 2,058 cars were sold (+33.8% compared to February last year). ``We are pleased to note the stable demand for LADA Largus family cars. Perhaps this is our most versatile product, which is suitable for both family and work. After the successful launch of the Lada Travel last month, sales of the new LADA Largus will start in March. It has changed not only externally, but also became more comfortable inside. We hope that these updates will be appreciated by potential owners of LADA cars, especially those who like to travel in large companies or with their families. After all, the Largus is the only car in its class with seven seats and a third row of seats ``, said Olivier Mornet, Executive Vice President of Sales and Marketing.

LADA in March: 5 ways to save money when buying a car

During March, LADA offers its customers various promotions that allow them to purchase a new car on the most favorable terms. The Trade-In program is updated: in March, the project ''Trade-in LADA Selection for loyal customers'' is launched. The benefit of 15 thousand rubles is provided to buyers who pass a LADA car that meets several conditions as a credit for a new car. The car must be legally clean, without serious accidents, no older than 4 years, with a mileage of no more than 80 thousand kilometers, and at least two routine maintenance must be passed at an authorized dealer. The program to support sales of LADA CNG cars continues in accordance with the rules for granting subsidies from the federal budget to manufacturers of equipment that uses natural gas as motor fuel. By purchasing a LADA bi-fuel car from an official dealer, you can get a benefit up to 138 000 rubles. LADA FINANCE`s own program offers an expanded list of partner banks; the benefit when buying a car is up to 10 thousand rubles. The LADA Leasing program provides a benefit of 30 to 40 thousand rubles when buying a car on lease. From 10 to 50 thousand rubles can be saved by buying cars produced in 2020. The benefits of various programs can be summed up, more information about the terms and conditions can be found on the website lada.ru and at LADA dealers.

Start of sales of the new LADA Largus

LADA announces the launch of the Largus family cars, which includes three models: passenger station wagon, Cross version and van. The new Largus has acquired a recognizable family design of the front part, a new spacious interior with improved ergonomics, new comfort options, as well as a new 1.6 l 90 hp engine. It is still a unique offer in the passenger station wagon market, thanks to the presence of a 7-seat version for passenger modifications. Maximum comfort LADA Largus received a new dashboard, multi-steering wheel with heating, rear view camera, multimedia with navigation and support for Apple Carplay / Android Auto, improved noise insulation, heated windscreen, rear seats, rain and light sensor, driver`s armrest with storage box, new front seats with improved shape and new upholstery, cruise control. LADA Largus is a versatile car that has everything for daily trips, long-distance travel and work, the only 7-seat station wagon in its class (passenger versions) with a third row of seats. The basic equipment was supplemented with new equipment, including a central lock with remote control, a route computer and daytime running lights. New engine On the new basic engine, an updated connecting rod-piston group, a crankshaft, and a gas distribution mechanism were introduced. As a result, the power is increased to 90 hp, and 80% of the torque is already available at 1000 rpm, which reduces fuel consumption and reduces the frequency of switching. In addition, it eliminates the need to adjust the valves to a run of 90,000 kilometers. For older versions, the 1.6 L (106hp) engine is still available. Both engines are adapted to run on 92-m gasoline. Prices and modifications The starting price of the LADA Largus van in the Classic version is from 685,900 rubles. Cost of passenger versions (5 seats) it starts from 690,900 rubles. The price for the new Largus with the third row of seats-from 817 900. The Cross versions are also available in two versions (5 and 7 seats) at a price of 865,900 rubles.

Half-century of LADA’s sports victories 

On March 13, 1971 the first CEO of the Volga auto manufacturing plant Viktor Polyakov signed the order to establish design-engineering department of extreme tests of LADA cars. From that day on has started the half-century history of factory motorsports and LADA Sport company. That same year 1971 the Soviet pilots driving behind the wheel of the VAZ-2101 celebrated their first success becoming the gold cup holders in the most challenge rally “Tour d’Europe”. Rich history of the LADA Sport factory team is associated with prize finishes at many world, soviet, and later on, the Russian championships. The year 2020 became one of the most prosperous for tradition successors of the factory motorsports – the LADA Sport ROSNEFT team. The team’s pilots became the champions in all categories of the circuit races, rally and karting they participated in. The more in-depth information about the jubilee, to download archive photos and modern videos is possible on the <a href="https://disk.yandex.ru/d/oYU-qubTTJ_EKg?w=1">link</a>.

LADA: half a century in motorsport 

LADA celebrates half a century of participation in the local and worldwide motorsport. On March 13, 1971 the first CEO of the Volga auto manufacturing plant Viktor Polyakov has signed the order to establish Design Bureau of Vehicles Accelerated Testing of LADA cars. This way he defined the motor transport practical value – not only to elevate the brand’s image, but also to accumulate engineering experience. The first success of the Soviet pilots driving behind the wheel of the VAZ-2101 was also commemorated in 1971. After first starting in the hardest rally for cars with minimal reworks, “Tour d’Europe”, the plant’s team won the golden cup among the three car teams. Moreover, VAZ representatives also stole silver in the absolute individual classifications. It is difficult to imagine a better way of marketing the LADA vehicles as they entered the foreign market. Over the next few years new models brought new successes. Confident beginnings in the World Rally Championship and European Gymkhana Championship, medal places in the famous Dakar and other major rally marathons, victories in the World Touring Car Championship WTCC. It is hard to find a single competition in the Soviet Union and Russian Federation that was not won by the LADA Sport drivers. Nowadays, plant sports traditions are continued by the LADA Sport ROSNEFT team. It represents the LADA image in three disciplines of the Russian motor sports – circuit racing, rally and karting. The greatest drivers of the country and reliable technology help the team to consistently chart among the leaders of local championships. Highest point happened in the 2020 season, when LADA Sport ROSNEFT racers became champions in all disciplines and categories of Russian motor sports they participated in. Today, LADA Sport is not just a racing team, but also a manufacturer of vehicles for public roads. LADA Sport workshops have produced over 20 thousand vehicles since 2013. Their unique strength lies in the LADA Sport experts, who have also engineered the racing victories of the plant’s team and now produce cars sold all over the country. This means that every customer, having selected the LADA models, can be a part of the long history of sports victories. Detailed information on the celebration, as well as archived photographs and modern video may be found <a href="https://disk.yandex.ru/d/oYU-qubTTJ_EKg?w=1">here</a>.

AVTOVAZ launches the second stage of the Program to improve working conditions 

On March 19, AVTOVAZ hold a conference of the company`s employees on the implementation of measures and obligations of the Collective Agreement for 2020. The event was held in the presence of the Governor of the Samara Region Dmitry Azarov. During the event, it was noted that, despite the difficult epidemiological situation last year and the decrease in the automotive market, AVTOVAZ was able to quickly resume production in accordance with all the requirements of Rospotrebnadzor, and to fulfill all the provisions of the Collective Agreement. President of AVTOVAZ Yves Caracatzanis, addressing the staff of the Company, separately noted the outcome of the 3-year Program to improve the working conditions of employees, which was carried out at the plant in 2018-2020. To remind, the program was launched after a survey of 100% of employees, following which 11 key areas and 588 events were identified. This is the renovation of dining rooms, wardrobes, bathrooms, replacement of industrial air conditioners, repair of roofs and floors, improvement of lighting at workplaces and many other things. The funding for the program exceeded 3 billion rubles. 265 million rubles for the Program was allocated from the regional budget. As a result of the implementation of the program and additional measures, working conditions every have been improved for almost every AVTOVAZ employee. During the conference, Yves Caracatzanis announced that the Company will to continue this activity. The working condition improvement program will be restarted. Its implementation period will be the same 3 years. Dmitry Azarov supported the decision of the President of the Company, noting that the regional government, as in the past, will support in its implementation. AVTOVAZ President Yves Caracatzanis: “Each employee of the Company sees real results of the Program to improve working conditions and increase production safety. And we understand that we still have a lot of work to do in this direction. The plant is over 50 years old, and for the first time in its history, we are implementing a targeted program to improve working conditions in such a short time period and with such a level of funding. I am sure that every employee of the Company will actively take part in the second stage of the Program. I would like to separately thank the Governor of the Samara Region Dmitry Azarov for his comprehensive support of the Program and personal participation in the life of AVTOVAZ team”.

EnjoY Pro: New generation multimedia system from LADA

AVTOVAZ announces the creation of a new multimedia system LADA EnjoY Pro, developed considering the wishes of consumers and modern technologies. This is an intelligent multimedia system that provides the full functionality of a modern smartphone integrated into the car, with support for Apple CarPlay, Android Auto and a full set of Yandex.Auto services. The system is characterized by high performance and the ability to analyze user preferences, offering familiar routes and a selection of music. LADA EnjoY Pro is an 8-inch HD screen with a responsive and bright IPS matrix, pleasure of high-quality surround sound by ARKAMYS, as well as regularly updated software that allows you to maintain the relevance of all existing functions, add new ones and increase the stability of their operation. Ecosystems LADA EnjoY Pro is universal, it combines the three most popular and functional systems: Yandex. Auto, Apple CarPlay and Android Auto. The user can choose the system that he is used to, which meets his needs. Each system has its own unique set of applications with music, navigation and voice assistant - LADA EnjoY Pro works with all the functions. Surround Sound ARKAMYS surround sound technology provides accurate and live effect music reproduction, taking into account the materials of the interior trim, the characteristics of the speakers and their location in the car. The sound of the LADA EnjoY Pro has been adjusted to consider the architecture and interior volume of each LADA model in which it will be used. Unique algorithms of sound distribution in space create the effect of a concert hall. Individual tuning of the sound frequencies and the sound stage ensures high-quality sound over a wide range. Fully integrated with the vehicle system The loading of the operating system and applications begins immediately after the user presses the ''open door'' button on the key. Thanks to this, by the time driver gets into the car and turn on the ignition, LADA EnjoY Pro is ready to delight with music and plot a route without a long wait. In addition, the system does not shut down when the ignition is turned off, but only when the driver`s door is opened, which, for example, makes it possible to listen to your favorite music or finish a phone conversation after the car engine stops. Safety All the functions of the system can be managed without being distracted from the road. Answer a call, switch a track, adjust the volume, change the music source can be possible either with the use of the buttons on the steering wheel, or using the smart voice assistant. A rear-view camera with dynamic parking lines allows you to confidently and safely maneuver in reverse, and warning signals will promptly notify you of situations when maneuvering is unsafe – for example, when the trunk is open or the speed when reversing is too high. ''We always pay great attention to the technical equipment of LADA cars, constantly improving and expanding their functionality in accordance with the needs of consumers and the latest market trends. Today we are pleased to announce the creation of EnjoY Pro, with the advent of which LADA becomes the only car manufacturer in Russia that presents a multimedia system with embedded Yandex services, phone projection technologies through an 8-inch screen and with 3D stereo system. EnjoY Pro is a high-tech and deeply integrated solution that provides a qualitatively new level of interaction between the driver and the car, '' said Olivier Mornet, Executive Vice President of Marketing and Sales at AVTOVAZ. The list of models with the EnjoY Pro and start of sales will be announced later.

LADA presents XRAY in new modification 

In March, AVTOVAZ started production of the LADA XRAY in new versions, equipped with an updated AMT robotic transmission in combination with a reliable LADA 1.6 l (106 hp) engine. The new configuration allowed to further reduce the initial price for the XRAY with ''two pedals'' - up to 805,900 rubles. For such versions of the LADA XRAY, three packages of comfort options are offered: Comfort, #Club and Luxe/Prestige. Functional mechanics – convenience of the machine The updated AMT transmission is characterized by increased reliability and performance. Thanks to the new algorithm, gear shifting is 30% faster*. Considering the climatic conditions, convenient winter mode appeared, which allows to start immediately from the second gear. Owners of the classic ''automat'' will not even notice the difference, thanks to the ease of operation, but at the same time fuel consumption will be significantly lower (as with MT). LADA XRAY - compact, but roomy, has good dynamics, energy-intensive suspension and a high ground clearance of 195 mm. Comfort and safety are provided by climate control, multimedia with navigation and a rear-view camera, heated seats, rain and light sensors, as well as two front airbags, ABS+BAS braking system, ESC and an assistant at the start of the hill HSA. *compared to the previous version of AMT, offered until March 2021 in combination with the 1.8 L engine

AVTOVAZ has signed an agreement with an industrial partner in Kazakhstan

On March 26, 2021, AVTOVAZ JSC and Allur Group of Companies signed a cooperation agreement. The signing ceremony was held in the presence of the Prime Minister of the Republic of Kazakhstan Askar Mamin. As part of the Agreement, the new partner of AVTOVAZ intends to produce a wide range of LADA cars in Kostanay in the volumes that will be necessary for the local market, in full compliance with the regulatory framework in force in Kazakhstan. Information about the model range and production volumes will be announced additionally, as supplementary agreements are finalized. ''I am sincerely glad to see the resumption of local production of LADA in Kazakhstan. In the shortest possible time, thanks to the professional approach of our partners, we were able to prepare and sign a cooperation agreement, as well as launch the first model – the Niva Travel SUV. In the coming months, the Kostanay plant will start producing other LADA models. Kazakhstan is a key export market for AVTOVAZ, and together with our new partner, we intend to further strengthen the presence of our brand here,'' said Yves Caracatzanis, President of AVTOVAZ JSC. At the end of the signing ceremony, Mr. Caracatzanis took part in a meeting with Prime Minister of Kazakhstan Askar Mamin, where they discussed the prospects for further deepening the industrial cooperation between AVTOVAZ and SaryarkaAvtoProm through the organization of CKD production, including welding and painting; transformation of the LADA dealer network in Kazakhstan to ensure the continuity of providing services to customers.

LADA: Russian sales in the first quarter increased by 5.4% 

In March 2021, 33,779 LADA passenger and light commercial vehicles were sold in Russia, which is 3% higher than the results of March 2020. Total LADA sales for the first three months of 2021 amounted to 83,908 cars, which is 5.4% higher than in the same period last year. TOP-3 models by sales: in March sales of LADA Granta family passenger models amounted to 12,686 cars, which is 9.1% higher than the results of the same period last year. Sales of LADA Vesta totaled 8,779 cars, with LADA Largus in third place with 3,888 cars (combined sales of passenger station wagons and vans). ''We are quite satisfied with the results of Q1 2021, because we achieved all our goal set. We successfully launched our two long-awaited models: LADA Niva Travel and New LADA Largus. Both models are remarkable with extremely loyal audience and our aim was to improve them saving all the things they are valued for, especially affordable price,'' said Olivier Mornet, Executive Vice President of Sales and Marketing.

AVTOVAZ took part in the ''Big Industrial Week'' in Uzbekistan 

AVTOVAZ took part in the international industrial exhibition ''Innoprom. Big Industrial Week'', held in Tashkent from 5 to 7 April 2021. The event was also attended by the Minister of Industry and Trade of the Russian Federation Denis Manturov and the Minister of Investment and Foreign Trade of the Republic of Uzbekistan Sardor Umurzakov. LADA Vesta SW Cross, LADA XRAY Cross, LADA Largus Cross and LADA NIVA Travel cars were presented at the official LADA stand, organized with the support of AVTOVAZ`s local partner, Roodell. It should be noted that in 2020, more than 5,000 LADA cars were sold in Uzbekistan through the Roodell dealer network, which includes 16 dealerships throughout the country.

Start of sales of LADA cars with the new multimedia system EnjoY Pro

AVTOVAZ announces start of sales of cars with the LADA EnjoY Pro multimedia system with Yandex.Auto. This is an intelligent multimedia system that provides the functionality of a modern smartphone integrated into the car, with built-in Yandex.Auto and support of Apple CarPlay and Android Auto. The system is characterized by high performance and the ability to use the usual services on the road: Navigator, Music, Alice and Gasoline Stations. LADA EnjoY Pro with Yandex.Auto – an 8-inch HD screen with a responsive and bright IPS matrix, the pleasure of high-quality surround sound by ARKAMYS, as well as regularly updated ''over the air'' software that allows you to maintain the relevance of all existing functions, add new ones and improve the stability of their work. It is easier and safer to use the services on the big screen. With the help of Alice`s voice assistant, you can turn on music, plot a route, or find out the weather not taking your mind off the road. In addition, you can sync the system with your Yandex account. So, drivers will be able to build routes on the phone and transfer them to the Yandex.Auto screen. ''Yandex has been involved in this project since the creation and testing of the first prototypes, so we were able, together with our colleagues from AVTOVAZ, to select the hardware to meet our standards. The system is built on the basis of a modern processor and runs on a modified automotive version of the Android 9. As a result, we have a solution that is comparable to smartphones in many parameters, including smooth operation, response speed and performance, '' commented Mikhail Malakhov, Head of the Yandex.Auto laboratory. One of the most anticipated features of the new multimedia system is the introduction of surround sound technology, which provides accurate and natural music reproduction, taking into account even the interior trim materials, the characteristics of the speakers and their location in the car. The sound of the LADA EnjoY Pro has been adjusted to consider the architecture and interior volume of each LADA model in which it will be used. Unique algorithms of sound distribution in space create the effect of a concert hall. Individual tuning of the sound frequencies and the sound stage ensures high-quality sound over a wide range. The new multimedia system is available in the LADA Vesta family cars, including Sport, XRAY Cross and XRAY models. On Vesta family models the LADA EnjoY Pro with Yandex.Auto is available as an option starting with the Comfort trim as part of the Winter EnjoY Pro package at a price of 856,900 rubles. For the XRAY Cross models, it is available as part of the Prestige package, as well as in the Instinct version at a price of 973,900 rubles. For the XRAY model –in the Luxe trim with the Prestige package at a price of 887,900 rubles. ''We are pleased to announce the launch of cars with the new LADA EnjoY Pro multimedia system – the only multimedia system with built-in Yandex.Auto, phone projection technologies through an 8-inch screen and a 3D stereo system in Russia. This is a strategically important launch for us and a qualitatively new level of comfort and safety for LADA customers. At the first stage, the new multimedia system is presented in the cars of the LADA Vesta, XRAY and XRAY Cross families. It is planned that in the future LADA EnjoY will appear in our other models, '' said Olivier Mornet, Executive Vice President of Marketing and Sales of AVTOVAZ.

LADA announces promotion “All inclusive!” 

From April 15 to July 15 the service promotion “All inclusive” will be available for all LADA owners: the diagnostics and the seasonal service of cars can be carried out at the official dealers on favourable conditions Promotion “All inclusive” includes 5 special offers: Summer on all points: free comprehensive diagnostics of the car on 30 points. The powertrain, the service fluids, brakes (at the roller brake bench), electrical equipment, ventilation system, suspension and other units are checked. When repairing at the dealer, the diagnostics is free of charge, if the owner conducts only the checking, the service cost makes 599 rubles. As part of the special offer, both the spare parts and consumables can be purchased on favourable conditions. Change tires easily: tire servicing from 799 rubles. Service cost depends on the size of tire and the region the works are provided. Drink from seasonal menu: special offer for cars older than 5 years. Free replacement of the LADA engine oil and original filter as a gift when purchasing and replacing the engine oil and filter at the LADA dealership. Something your car deserved after winter: favourable offer when passing maintenance for the car younger than 3 years. The promotion includes benefits for consumables and spare parts when passing maintenance for LADA Granta in the amount of 15%, for other LADA models – 10%, or the benefit of 1000 rubles when purchasing any LECAR goods available. Summer details: a 15% discount for all LECAR goods when buying from 1000 rubles. Recall, <a href="https://le.car/">LECAR</a> is LADA’s own exclusive brand of auto components. The more in-depth information about service programs can be obtained by employees of the LADA dealership and on page of the <a href="https://www.lada.ru/service/actions.html">official website</a>.

Nicolas Maure is appointed President of AVTOVAZ

Starting from June 1st, 2021, Mr. Nicolas Maure has been approved by the board of directors of JSC AVTOVAZ to be appointed as the President of AVTOVAZ upon expiration of the mandate of Mr. Caracatzanis. Mr. Maure will keep his responsibility of CEO of Groupe Renault Operations in Russia and CIS, that he will take on May 1st, 2021. The new role of Mr. Yves Caracatzanis, current President of AVTOVAZ since June 1st 2018, will be announced at a later stage. “I welcome Mr. Maure back to AVTOVAZ, - says Yves Caracatzanis: I’m sure that his personal expertise and earlier knowledge of the company and the Russian market will help the Company to overcome any headwind. I want to personally thank all teams of AVTOVAZ for the fruitful 3 years that we spent together and wish every employee personal wins and success”. “Today AVTOVAZ is on a strong track of positive changes, and I will use all my expertise to continue transform the Company into an efficient world-class automotive manufacturer, together with AVTOVAZ teams”, - declares Nicolas Maure. “On behalf of the Board of Directors of AVTOVAZ, I would like to address my best thanks to Mr. Caracatzanis for his great achievements during the past three years, including throughout the Covid-19 pandemic period. The commercial and financial performance of the company did continue to improve significantly over these years”, - stated Mr. Maure. Nicolas Maure graduated from &amp;#201;cole Centrale de Paris (1983) and holds an MBA from INSEAD (1985), France. He joined Renault in 2000 as Purchasing Director of the Parts and Accessories Division, after a career at Valeo and Faurecia. He then became Director of the Renault Quality Plan in March 2003 and General Manager of Soci&amp;#233;t&amp;#233; de Transmissions Automatiques in September 2004. In September 2006, Nicolas Maure was named Director of the Dacia Powertrain Plant in Romania. In August 2008, he became Vice President Powertrain at Renault-Nissan Purchasing Organization and, in March 2013, was appointed VP of Group Manufacturing Performance. In January 2014, Nicolas Maure was appointed Managing Director of Groupe Renault Romania and CEO of Automobile Dacia. In April 2016, he became President &amp; CEO of AVTOVAZ until May 2018. He then became Chairman of the Board of Directors of AVTOVAZ in June 2019. On January 1st, 2018, he is appointed SVP, Chairman of Eurasia Region. In September 2020, Nicolas Maure became EVP, Chief Turnaround Officer of Groupe Renault. In May 2021, he is appointed CEO of Groupe Renault Operations in Russia and CIS.

Extended terms of the state support program for the purchase of LADA cars 

In April, the state program is resumed, which allows to purchase a new LADA car on credit on preferential terms – with a benefit of 10% of the cost of the car for all citizens of Russia. A new car can be purchased at an affordable price, summing up the benefits under the State Program on the terms of preferential car loans and manufacturer`s actions, including the offers of LADA Finance and LADA Finance Maximum without restrictions on the price of the car and additional requirements for customers. Until the end of April, an additional bonus is a KASKO as a gift. Full information about the preferential terms of purchase of LADA cars in all official dealerships and <a href="https://www.lada.ru/cars/actions/all.html">brand webpage</a>

AVTOVAZ has nominated a new distributor in Kazakhstan

AVTOVAZ announces the nomination of ORION Distribution as a distributor of LADA cars in Kazakhstan, which is one of the key export markets of the Russian automaker. The signed agreement will ensure the continuity of sales and service of LADA for existing and future customers. In particular, from April 2021, 12 new LADA sales and service points will be opened in 10 major cities of Kazakhstan (Almaty, Nur-Sultan, Shymkent, Aktobe, Karaganda, Pavlodar, Ust-Kamenogorsk, Atyrau, Kostanay and Aktau), which will offer customers a full range of services - from the sale of cars and accessories to warranty and after-warranty service. A special website <a href="https://lada-kazakhstan.kz/">www.lada-kazakhstan.kz</a> is available to inform customers, it contains all information about products and services, addresses of dealers, and an online form for information request. A special customer support line has also been opened+8 700 836 90 66. In the coming months and years, the LADA dealer network in Kazakhstan will continue to expand – AVTOVAZ intends to actively develop its presence in this market.

LADA – winner of Grand Prix “Za rulem”

Two LADA models became the prize winners of the prestigious automobile award Grand Prix “Za rulem” – 2021. The LADA Granta became the winner in the nomination “Bestseller”, and in the nomination “For loyalty to traditions” LADA has got the prize with statement “For returning of Niva brand”. Recall, LADA has become the winner of the Grand Prix “Za rulem” more then once. In 2019, the bi-fuel LADA Vesta CNG and LADA Largus CNG were awarded in the nomination “For new energy”, and the sedan LADA Vesta Cross won in the category “Small class”. In 2018, the LADA Vesta SW Cross has got Grand Prix in the nomination “compact crossovers”, and in 2017 the LADA XRAY became the best in the nomination “Small class”, and the sedan LADA Vesta was awarded special prize “Editorial choice “Za rulem”.The LADA Granta (2013) and the LADA Kalina (2014) were prize winners as well.

Assembly of the LADA Niva Travel will be transferred to the AVTOVAZ main production site

AVTOVAZ announces a project to transfer production of the LADA Niva Travel to the AVTOVAZ main production site, the Niva Legend line. The project is scheduled to be completed before end of the summer corporate vacation in August 2021. Upon completion of the project the «LADA West Togliatti» plant will be mothballed. As a result of the transfer of production of the LADA Niva Travel, employees of «LADA West Togliatti» will become employees of AVTOVAZ, and they will have access to extended social benefits and guarantees provided by the collective (labor) agreement of AVTOVAZ JSC.

LADA increased sales in April 2021

In April 2021, 37,931 LADA passenger cars and light commercial vehicles were sold in Russia, which is 4 times more than the result of April 2020 and 17.4% higher than the sales of April 2019. To remind, sales in the entire Russian market in April 2020 showed the lowest result in the modern history due to the strict sanitary restrictions imposed in the country. The best-selling LADA model in April 2021 was the Granta with a result of 14,050 cars; the LADA Vesta occupied the second place with 11,178 cars sold; the Largus family became the third best-selling LADA car with 4,347 cars sold (PC+LCV). ''In 2021, we are seeing a recovery in demand for LADA cars, which is due to successful launch of our new important products – the Niva Travel and the Largus Family, effective measures of state support for demand, as well as our own attractive financial products. This year, we have focused on updating our cars. In April, we launched sales of the Vesta and the XRAY families with the new EnjoY Pro multimedia system with Yandex.Auto services, which will further increase interest in LADA cars'',- commented Olivier Mornet, Executive Vice President of LADA Sales and Marketing.

New engine for the LADA bestseller

AVTOVAZ announces start of sales of the most popular LADA model – Granta – with a new engine with capacity of 90 hp. This unit replaced the 1.6 l (87 hp) engine and will be available in all trim levels and body types. The price of a LADA Granta with a new engine starts from 519,900 rubles. New Engine On the new basic engine 11182 (1.6 l, 8 valves) were implemented an updated connecting rod-piston group, an upgraded crankshaft, gas distribution mechanism and a number of other changes – 48 new parts in total. As a result, power has increased up to 90 hp, torque to 143 Nm, and 80% of it is already available at 1300 rpm, which reduces fuel consumption and frequency of gear changes. In addition, it eliminates the need to adjust the valves to a run of 90,000 kilometers. It is quieter, more reliable and more powerful, so in average it consumes only 7.5 liters of 92 gasoline per 100 km. Thanks to the changes made, its resource increased by 25%, and acceleration to 100 km/h decreased by 0.4 seconds. Thus, it is possible to save up to 5,000 rubles for every 20,000 km, by reducing fuel consumption and the cost of maintenance (no need to adjust the valves during 1,3,5 maintenance). Recall that LADA Granta is a long-term leader in sales of passenger cars in Russia. In just ten years since the start of production, more than a million Granta family cars have been sold.

Start of sales of the LADA Granta with LADA Connect system

AVTOVAZ announces the launch of the first LADA model connected to the LADA Connect telematics platform, which allows to remotely control the car`s systems using a smartphone. For buyers of the ``connected`` version of Granta, individual service conditions and special insurance programs will also be available, which will make the most popular LADA model even more affordable. In May, cars with LADA Connect will be available for order in Moscow and the Moscow region, St. Petersburg, Samara Region, Tatarstan and the Perm Region, and in the coming months - throughout the official dealer network. The new LADA Connect telematics system is offered as an option for various configurations at a price of 12 000 rubles, including 3 years of service. With the help of LADA Connect, car owners will be able to remotely monitor the condition of the car through the app installed in their smartphone (Android or iOS) and safely control some of its functions, for example: opening the doors and trunk, warming up and air-conditioning the interior, starting the engine, light and sound signals, checking the level of fuel and battery charge, notifications about evacuation, impact or malfunctions in the car systems, as well as the telematics platform LADA Connect allows owners to receive information about the location of the car in real time. ``We are pleased to present the first LADA model with the Connected car system. Our ``connected`` telematics platform is a fundamentally new level of service and comfort, allowing to open new opportunities of LADA cars. I would especially like to note that LADA Connect functionality also provides an opportunity to receive feedback from each of its drivers. Buyers of Granta with LADA Connect will be able to maintain a dialogue with the dealer through the app - ask questions, report malfunctions, make an appointment, get useful information about the operation of the car. This information exchange will allow remote after-sales monitoring of the car`s components and assemblies, and offer drivers individual conditions for repairs and maintenance, `` said Olivier Mornet, Vice President of Sales and Marketing of the LADA brand. One of the beneficial advantages of the ``connected`` LADA will be a discount on insurance under the KASKO system. The discount for the first year will be 10%. And with the renewal of the policy, some drivers will be able to save up to 30% for careful driving (in addition to the basic insurance discount for the absence of losses due to the fault of the client). The largest insurance companies participate in the ``smart`` insurance program based on LADA Connect. The functionality of the system allows to accurately restore the circumstances of an accident: the dynamics of acceleration or braking before a collision, the speed and position of the car. Thanks to this, the car owner will no longer need to collect certificates, depending on the methodology of a particular insurer, in order to receive a referral to the service for repair. The data* about the accident when the client claims the loss is automatically received by the insurance company and the entire settlement is moved online. This greatly simplifies the work on the insurance settlement, accelerates the repair and return of the car. The partner of AVTOVAZ in creating software and hardware solutions for LADA Connect is the company ''Smart Driving Laboratory'', the largest and most experienced developer of automotive telemetry systems and services based on them in Russia. The secure information infrastructure of the Laboratory, integrated with the LADA customer service, will become the basis for creating a new format of interaction between drivers with the automaker and dealerships.Mikhail Anokhin, General Director of the Smart Driving Laboratory: ''We are grateful to AVTOVAZ for the opportunity to participate in this landmark project. The interest of the country`s largest automaker in the development of the Connected Car platform is a huge step towards the introduction of the most modern digital technologies, which will give a new impetus to the development of all car-related industries - from production and service to sales, insurance, leasing and the development of car-centric e-commerce.'' * ''Personal data'' is collected, processed, and protected within the framework of 152-FZ dated 27.07.2006 ''On personal data'' ''The insurance (personal) data'' collection and processing is governed by the law of the Russian Federation dated 27.11.1992 № 4015-1 ''On organization of insurance business'' (edition of 30.12.2020) – data is encrypted on secure servers according to the requirements of section No. 1 (152-FZ dated 27.07.2006) and transferred only with the consent of the Insured.

Start of sales of LADA Granta with the new EnjoY Pro multimedia system 

AVTOVAZ announces the launch of the Granta family models with a multimedia system of the new generation - LADA EnjoY Pro with Yandex.Auto. This is an intelligent multimedia system that provides functionality of a modern smartphone integrated into the car, with built-in Yandex.Auto and support for projected Apple CarPlay and Android Auto systems. The system is characterized by high performance and the ability to use the usual services on the road: Navigator, Music, Alice voice assistant and Gas stations. LADA EnjoY Pro with Yandex.Auto in Granta models is a 7-inch screen with a responsive and bright IPS matrix, the pleasure of high-quality ARKAMYS surround sound, as well as regularly updated ''over the air'' software that allows to maintain the relevance of all existing functions, add new ones and improve their stability. With the help of Alice`s voice assistant, one can turn on music, plot a route or find out the weather without being distracted from the road. In addition, sync the system with one’s Yandex account. So, drivers will be able to build routes on the phone and transfer them to the Yandex.Auto screen. The system is always ready to communicate and carefully analyzes the user`s preferences, offering selected addresses and a personal music selection. LADA EnjoY Pro with Yandex.Auto is available for all Granta body types starting with the Comfort trim at a price of 638,900 rubles. The new multimedia system has recently been introduced for the LADA Vesta family cars including Sport, XRAY Cross and XRAY versions. Learn more about the <a href="https://www.lada.ru/enjoy-pro/">system</a>

LADA produced 10 thousand of bi-fuel CNG vehicles 

JSC ''AVTOVAZ'' together with its partner LLC ''ATS-AUTO'' released a 10-thousandth bi-fuel car LADA – it became Vesta CNG sedan. LADA CNG models use both gasoline and compressed natural gas methane as a fuel. This type of fuel is the most environmentally friendly and inexpensive. Natural gas increases the life of the engine and reduces the cost of operating the car: with an average annual mileage of 20 thousand kilometers, fuel costs are reduced up to 3 times, and savings reach up to 40 thousand rubles (depending on the driving style). Due to their economy, bi-fuel vehicles are successfully used as working vehicles, for example, about 30% of LADA Vesta CNG are operated in taxi services. Methane is also one of the safest fuels, in addition fuse and speed valve built into the gas cylinder prevent any possibility of a gas cylinder rupture and uncontrolled gas escape in the event of damage to the gas pipelines. The LADA Vesta CNG has a 90-liter gas cylinder located in the luggage compartment, while maintaining the standard 55-liter gas tank. Thanks to this, the car can travel more than 1000 kilometers without refueling. It should be noted that the cost of LADA Vesta CNG remained competitive (from 805,900 rubles) thanks to the state subsidy Ecogas, introduced at the initiative of the Ministry of Industry and Trade of the Russian Federation.

LADA is increasing sales on the Russian market

In May 2021, 38,284 LADA passenger cars and light commercial vehicles were sold in Russia, which is almost by 2.5 times higher than the results of May 2020 (16,663 pcs) and by 33% higher than sales of May 2019 (28,739 pcs). A total of 160,123 LADA vehicles were sold January-May 2021, that is by 53% exceeds sales of the same period in 2020. TOP 3 models by sales results in May are: 12,829 vehicles of the LADA Granta family, LADA Vesta sales totaled to 10,050 cars, with LADA Largus in third place with 6,357 cars (combined sales of passenger station wagons and LCVs). ''In the 1st quarter of 2021 state programs to support demand in the automotive market, introduced at the initiative of the Ministry of Industry and Trade, have shown their high efficiency and provided start of the market recovery. In this context attractive LADA model range and successful start of the new Largus and the Niva Travel sales created growing demand for our cars. To meet it, the Company plans to hire additionally over 1,500 employees at the AVTOVAZ production site in Togliatti by September 2021,'' said Nicolas Maure, President of JSC AVTOVAZ.

MAXIMUM BENEFIT

MAXIMUM BENEFIT

CALCULATE THE LOAN

CALCULATE THE LOAN

CONFIGURATOR

CONFIGURATOR

maintenance cost

maintenance cost

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