On October 25, 2021 the retail chain LADA Detal’ opened the first retail store for car spare parts sales in a new multi-brand format – LECAR Store.The new LECAR Store is located in Omsk. Qualified sales managers will help customers choose the necessary spare part for a car of any brand on a round-the-clock basis. The salesroom provides for the full range of AVTOVAZ’s own trademark, the LECAR brand – 1300 positions of accessories and spare parts, more than 3500 items of original LADA spare parts and other automobile components of leading manufacturers. The key feature of the store of new format is the ability to service car owners of other brands – they are provided with the opportunity to order spare parts with prompt delivery.Alexey Tikhomirov, Director for Spare Parts Sales and After-Sales Service of AVTOVAZ: “The opening of a retail store in the new LECAR Store format is the first step towards the global transformation of the LADA Detal’ branded retail network into a multi-brand format. By 2023, AVTOVAZ JSC plans to complete the comprehensive rebranding process of the entire existing LADA retail chain (1,500 stores) in the LECAR Store, where customers will be able to purchase spare parts not only for LADA cars, but also to buy high-quality spare parts for almost any car brand”. In the long-term perspective, the company’s multi-brand store network LECAR Store is to become the multi-functional retail outlets – from small stores in little towns to supermarkets in megacities. LECAR Store will provide an access to high-quality parts for any car and will present its own trademark of spare parts and accessories at affordable prices – LECAR.
The exclusive design of the team`s equipment and the official starting number were shown at the event for the first time.On October 23, European presentation of the Niva Red Legend Team, private team from Switzerland which will perform at the Dakar-2022 rally with their 1984 LADA Niva SUV in the classic category, took place in Zurich on the territory of the Garage94 space.The VAZ-2121 appeared in the branded livery, developed jointly with the LADA brand, official partner of the team. Also, during the event, guests of the evening were presented with the exclusive design of the team`s equipment and planned starting number. As a starting number, the team applied for the number ''763'', the automobile index of the Samara region, in honor of the place of origin of the legendary car.Real fans of the Niva model from Switzerland, Mario Jacober (pilot) and Sladjan Miljic (co-pilot), will participate in the new Dakar Classic category, created specifically for the cars that participated in the competition before 2000.''We are very proud to take part in the Dakar Classic rally on the iconic LADA Niva T1 SUV, which we have prepared by ourselves. Less than a year has passed from the moment of the idea to take part in the rally to today`s presentation, and we have already come a long way. We are so grateful for the support of all our partners, professional community of rally-racers, subscribers and, of course, our families. Together we can go all the way to the end!'' said pilot Mario Jacober.You can follow the preparation and competitions via @nivaredlegendteam team account on Instagram and on YouTube channel of the same name. And via the official LADA pages on social networks.
AVTOVAZ announces start of sales of the XRAY and XRAY Cross cars with the new LADA EnjoY multimedia system, which was already presented in Vesta family models in September.LADA EnjoY is the “junior” version of the exclusive EnjoY Pro intelligent system, as fast as the older one, it combines a user-friendly interface, functionality and affordability. The EnjoY multimedia system includes support for projected Apple CarPlay and Android Auto systems, 3D sound from ARKAMYS, configured considering the architecture of the XRAY models` interior and the possibility of individual settings, an integrated rear-view camera, hands-free safe communication mode and a dual microphone with noise suppression function, as well as the possibility of remote control on the steering wheel. The EnjoY system is equipped with a 7-inch screen with a modern IPS matrix that makes the image bright at any viewing angle.The new multimedia system is available in LADA XRAY cars: optional for the #CLUB Enjoy package at a price starting from 896,900 rubles and in the Luxe package for 923,900 rubles. For LADA XRAY Cross models, it is available only in the Luxe configuration at a price of 1,080,900 rubles.