LADA Detal’ transforms into the new multi-brand format LECAR Store

On October 25, 2021 the retail chain LADA Detal’ opened the first retail store for car spare parts sales in a new multi-brand format – LECAR Store.The new LECAR Store is located in Omsk. Qualified sales managers will help customers choose the necessary spare part for a car of any brand on a round-the-clock basis. The salesroom provides for the full range of AVTOVAZ’s own trademark, the LECAR brand – 1300 positions of accessories and spare parts, more than 3500 items of original LADA spare parts and other automobile components of leading manufacturers. The key feature of the store of new format is the ability to service car owners of other brands – they are provided with the opportunity to order spare parts with prompt delivery.Alexey Tikhomirov, Director for Spare Parts Sales and After-Sales Service of AVTOVAZ: “The opening of a retail store in the new LECAR Store format is the first step towards the global transformation of the LADA Detal’ branded retail network into a multi-brand format. By 2023, AVTOVAZ JSC plans to complete the comprehensive rebranding process of the entire existing LADA retail chain (1,500 stores) in the LECAR Store, where customers will be able to purchase spare parts not only for LADA cars, but also to buy high-quality spare parts for almost any car brand”. In the long-term perspective, the company’s multi-brand store network LECAR Store is to become the multi-functional retail outlets – from small stores in little towns to supermarkets in megacities. LECAR Store will provide an access to high-quality parts for any car and will present its own trademark of spare parts and accessories at affordable prices – LECAR.