New packaging for original LADA spare parts

New original spare parts and consumables in new packaging started to be delivered to LADA dealers and LADA Detal stores.

Packaging design made in up-to-date branded LADA style eases the brand identification, the item itself, and has the necessary counterfeit protection.

Currently, the LADA spare parts catalog has more than 1300 items, which are provided with individual packaging: these are parts for engine, transmission, chassis, steering system, electrical equipment, body parts, repair kits and technical fluids. Each box contains catalog spare part number, its usage, item image, additional characteristics. Holographic sticker and label with spare part number are provided as guarantee of authenticity and quality. According to LADA standards, the packaging is made bi-color – light-gray and dark-gray. They are divided by orange upline, which is a part of all LADA communications and symbolizes the brand’s slogan – “LADA. New horizons”.

Recall, that there are 3000 official dealerships and 1500 LADA Detal stores in Russia. Due to this, one of the competitive advantages of LADA is the availability and development of spare parts and service.

Additional information:
AVTOVAZ Group is part of Dacia-LADA Business Unit within Groupe Renault structure. The company manufactures cars in full production cycle and components for 2 brands: LADA and Renault. Group facilities are located in Togliatti – “AVTOVAZ” JSC, “LADA West Togliatti” JSC, and in Izhevsk – “LADA Izhevsk” LLC.
The LADA brand products are presented in В, В+, SUV and LCV segments and are comprised of 5 model families: Vesta, XRAY, Largus, Granta, and Niva. The brand is leading on the Russian automotive market with over 20% market share and is presented in more than 20 countries abroad. LADA is having the largest official dealership network in Russia - 300 dealerships.