LADA enters the market of Mongolia
First LADA dealership was opened in the capital of Mongolia – city of Ulaanbaatar. The showroom meets all the standards of the brand both in terms of interior and exterior. Clients’ service is provided under the LADA standards, too. All the staff of the dealership was trained and is highly skilled in terms of sales and maintenance of the LADA cars.
Today LADA is presented in Mongolia with three models, these are the LADA Vesta Cross sedan, the LADA Vesta SW Cross and 3-door version of the LADA 4x4. Later this year LADA in cooperation with «Russo Motors» plans to start sales of the LADA XRAY Cross and a 5-door version of the LADA 4x4, as well as the cars of the LADA Granta and the LADA Largus families.
LADA Export Director Max Missana: «LADA cars were warmly accepted by local buyers thanks to the modern design, high consumers’ properties and competitive price. Today we have ambitious plans for Mongolian market. In case of renewal of the Russian state logistic export support programs, LADA may achieve up to 15% of the market in the mid-term perspective».
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