Olivier Mornet to drive LADA sales and marketing

Effective October, 1st, 2019, Olivier Mornet will be appointed Executive Vice President for sales and marketing of JSC ''AVTOVAZ''. He will replace Jan Ptacek who will further develop his career within Groupe Renault perimeter.

Mr. Mornet is a graduate of ESSEC International business school. Since 1996, he has worked in the PSA Peugeot Citroen, in different periods responsible for sales and marketing, as well as for quality and customer satisfaction. The perimeter of his responsibility included PSA Peugeot Citroen structures in France, Slovenia, Poland, Austria, the Netherlands, Italy. Since 2016, Olivier Mornet has worked as CEO at Changan PSA joint venture in China.

President of JSC ''AVTOVAZ'' Yves Caracatzanis thanked Mr. Ptacek for the work at AVTOVAZ. ''Since 2016 Jan has made a great job to change LADA to a modern, fast-developing and most sold car brand in Russia, reformatting dramatically dealership network, improving customer service and brand communications. Currently, the Brand occupies 21% of the Russian market, and this is the best result over the past 8 years. Granta and Vesta are the most sold cars in Russia. I want to thank Jan for these tremendous achievements done with his team and the dealers network. I wish him new heights in his career. I’m sure that huge international expertize and professionalism of Olivier Mornet will provide LADA to keep the momentum and to strengthen LADA positions even more on the Russian and export markets''.