
LADA – the advertisement of LADA Granta recognized the best in Russia


“The campaign “Keeps its word” turned the peoples’ bestseller LADA Granta into modern car for heroes of our times”, stated on the prize figurine.
“Keeps its word” - this slogan of advertisement videos is largely aligned with the temper of LADA Granta owners. The car wasn’t the direct object of advertisement in short films. LADA Granta became a companion and support for heroes, people, which have kept their word in difficult situations.
LADA marketing Director Fabien Goulmy: ``We wanted to tell some nice, clever, and authentic Russian stories. Granta is only a part of it, but viewers understand that they can rely on this car. And it`s really great that our work, changing the perception of the LADA brand, became a benchmark in the automotive category”.
Effie Awards is the most prestigious award in the world, which is handed over for efficiency in the field of advertising and marketing communications. The competition has been held since 1968 in 52 countries, herewith the Russian EFFIE Awards Russia, in which LADA was awarded is the third in terms of scale after the US and China.
24.02.21
Museum of AVTOVAZ JSC: 45 years of history
17.12.20
Jean-Philippe Salar will lead LADA Design team
19.08.20
AVTOVAZ will keep 5-day working week
24.07.20
AVTOVAZ goes on scheduled corporate shutdown
23.04.20
AVTOVAZ announces a new appointment
20.04.20
Vladimir Putin congratulated AVTOVAZ on VAZ-2101 Anniversary
17.04.20
LADA: 50 years of history
24.12.19
AVTOVAZ JSC goes on scheduled corporate shutdown
09.12.19
AVTOVAZ acquires GM’s stake in the GM-AVTOVAZ Joint Venture
31.10.19
Eduard Vaino will focus on strategic development of AVTOVAZ
18.10.19
LADA Revolution – new exhibit of LADA museum
19.09.19
Olivier Mornet to drive LADA sales and marketing
02.09.19
AVTOVAZ announces new appointments
18.07.19
AVTOVAZ goes on scheduled corporate shutdown
08.07.19
Open day at AVTOVAZ: more than 20 thousand visitors