LADA celebrates the Day of the first car

The first VAZ 2101 cars were produced on the Volga Automobile Plant assembly line on April 19, 1970. AVTOVAZ celebrates this date as the Day of the first car.

The plant has produced nearly 29 million cars of more than 40 models for 47 years. The real bestsellers are VAZ 2101 (almost 5 million) and VAZ 2106 (more than 4 million). Almost 2.5 million of LADA 4x4 were sold. This is the first completely own AVTOVAZ design. As for today, this car is in demand and it is included in the Russian car market TOP-20. LADA 4x4 has four modifications and it is the basis for commercial transport like pick-up trucks, cash delivery vehicles and heavy off-road transport.

The first cars were comfortable and dynamic. Modern LADA cars continue the brand tradition, combining a dynamic style and high-performance equipment with traditional LADA high mobility and functionality. Today`s leaders in sales growth are the new LADA Vesta and LADA XRAY models. Vesta sedan takes the third position in the Russian sales rating and the XRAY crossover has the ninth place for the first quarter of 2017.

The Day of the first car is a favorite corporate holiday for PJSC AVTOVAZ employees. This date establishes the awarding ceremony for the winners of ''100 best workers'' contest, the family sports festival with track race ''Vazovskaya Versta'', which has the length of the main assembly line (1433 m) and the traditional litter-pick day (subbotnik), when the entrance for workers` children and veterans of AVTOVAZ is open.

Additional information:
AVTOVAZ Group is part of Dacia-LADA Business Unit within Groupe Renault structure. The company manufactures cars in full production cycle and components for 2 brands: LADA and Renault. Group facilities are located in Togliatti – “AVTOVAZ” JSC, “LADA West Togliatti” JSC, and in Izhevsk – “LADA Izhevsk” LLC.
The LADA brand products are presented in В, В+, SUV and LCV segments and are comprised of 5 model families: Vesta, XRAY, Largus, Granta, and Niva. The brand is leading on the Russian automotive market with over 20% market share and is presented in more than 20 countries abroad. LADA is having the largest official dealership network in Russia - 300 dealerships.