Niva returns to the LADA family!
In December 2019, AVTOVAZ closed the deal to buy 50% of the share of the Togliatti joint venture GM-AVTOVAZ from the American company. Thus, the production site, later renamed LADA WEST TOGLIATTI, became 100% owned by AVTOVAZ, and the Niva model returned to the LADA product range.
Remind that Niva (2123) is a development of AVTOVAZ and its production began in 2000 under the LADA brand. Two years later, the model was produced under the Chevrolet brand at the GM-AVTOVAZ joint venture. All this time, the joint venture and AVTOVAZ maintained a high level of cooperation. The main components – the body, chassis, and powertrain – were produced at AVTOVAZ`s facilities, and painting and final Assembly were organized at the partner production site. In total, more than 700 thousand Niva SUVs have been manufactured to date.
``LADA Niva essentially complements the LADA model range, becoming the second all-wheel drive SUV in the family, - said Olivier Mornet, Executive Vice President of sales and marketing at LADA. – This car is in well-deserved demand and has a strong reputation. We intend to further develop its sales, which are now organized in the largest dealer network in Russia, which today has more than 300 sales and service centers.``
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