LADA – in search of new name
The participation of people in names creation for LADA novelties is a part of Brand’s history. The name of the modern LADA bestseller, the Granta, was chosen from 60 K variants, proposed by Russian car enthusiasts. Public survey is not only about names, but also aspects of cars. LADA made internet survey before Cross lineup production, which showed that the potential buyers are positive about cars with colored interior design. More than 14 K feedbacks were received on the first day!
Marketing Director of PJSC “AVTOVAZ” Fabien Goulmy said: “The attraction of a wide range of participants in the process of name creation for future LADA will allow to check the ideas we already have, generate new thoughts, and, of course, bring together Russian car enthusiasts and the LADA brand”.
Olivier Mornet to drive LADA sales and marketing
LADA #CLUB – new limited series
LADA Granta Drive Active – soon in the dealerships of Russia
LADA increased sales in August 2019
AVTOVAZ announces new appointments
LADA Granta Drive Active – production launch
LADA XRAY Cross with automatic transmission – market launch
AVTOVAZ goes on scheduled corporate shutdown
LADA Largus – model range updating
Open day at AVTOVAZ: more than 20 thousand visitors
LADA increased sales in HY1 2019
AVTOVAZ and the Skolkovo Foundation are developing partnership
LADA XRAY Cross with new automatic transmission
Election of the Board of Directors of JSC ''AVTOVAZ''
LADA Granta is the sales leader in May, 2019