LADA to conquer Moscow and St. Petersburg

LADA continues actively cooperate and implement joint projects with Russian universities in order to attract talented youth. Early in fall, 2018, the joint project “Conquering Moscow and St. Petersburg” has been started, in which Moscow Polytechnic University and Saint Petersburg Stieglitz State Academy of Art and Design became the brand’s partners.

19 participants received the task to show their vision of a new LADA car, which can capture the hearts of residents of Moscow and St. Petersburg. Projects of exterior and interior of the futuristic cars were evaluated by the commission headed by the Chief LADA Designer Steve Mattin and the Head of the Moscow division of LADA design center Jullien Druart.

The highest grade received works of the student of the Moscow Polytechnic University Ilya Ivanov, who received the opportunity to undertake a six-month internship at the metropolitan LADA design Studio. “Ilya showcased excellent skills in sketches preparing and work with presentations, vested a great interest during the competition project, and quickly provided quality information”, said the Head of the Moscow division of the LADA design center Julien Druart.

It is to recap that in recent years, LADA specialists together with universities have organized several design projects’ competitions, and some of the students, having participated in the projects, are already working as LADA designers.

A joint work with higher education institutions is a part of LADA`s large-scale efforts to find talented designers and engineers. The recently signed agreement with the St. Petersburg Polytechnic University, AVTOVAZ career Days at leading universities, participation in the annual youth forum “Ivolga”, conducting of design projects’ reviews - are the stages of the program to attract talented young people to the company, which will be implemented in the future.

Additional information:
The AVTOVAZ Group is part of the Alliance Renault-Nissan-Mitsubishi and produces cars in full cycle and parts for 4 brands: LADA, Renault, Nissan, Datsun. Production facilities of the Group are located in Togliatti – PJSC AVTOVAZ, and in Izhevsk – LLC LADA Izhevsk.
LADA brand is presented in the B, B+, SUV and LCV segments, the products are grouped in 5 model families: Vesta, XRAY, Largus, Granta and 4x4. The Brand occupies 20% share of the Russian passenger car market. The official dealership network of LADA is the largest in Russia – about 300 dealerships.