LADA – new dealership in S.Petersburg

January, 31, the grand opening of the motor show LADA-CENTER Pulkovo was held in SpB, which begins its work after a complete rebranding in accordance with the modern requirements of the visual identification of LADA.

The new car center has an extensive showroom with an area of 604 square meters, which allows to showcase the full LADA model range. In service shops with an area of 566 sq.m there are 14 working stations providing warranty and post-warranty service of cars. Clients of LADA-CENTER Pulkovo are offered free coffee, Wi-Fi, in the showrooms there is a children`s area and a comfortable waiting area.

LADA-CENTER Pulkovo, as well as working in SpB LADA-CENTER South-West and LADA-Center Ozerki, are a part of Kazakhstan holding BIPEK AUTO – ASIA AUTO. In 2018, a group of dealers of LADA-CENTER sold in St. Petersburg 5.8 K of LADA cars (+33% vs the figure of 2017), it made 34.2% of overall sales of LADA on the market of the city.

It is to remind that currently 150 Russian dealerships of LADA out of 288 were fully rebranded and meet the new standards of the Brand. The changes affected all spheres: from the appearance of showrooms and organization of service areas to new standards of service quality and interaction with car owners. The corporate design of LADA plays an important role in creating of the Brand image, affects its recognition and builds a strong emotional connection with customers.

Additional information:
AVTOVAZ Group is part of Dacia-LADA Business Unit within Groupe Renault structure. The company manufactures cars in full production cycle and components for 2 brands: LADA and Renault. Group facilities are located in Togliatti – “AVTOVAZ” JSC, “LADA West Togliatti” JSC, and in Izhevsk – “LADA Izhevsk” LLC.
The LADA brand products are presented in В, В+, SUV and LCV segments and are comprised of 5 model families: Vesta, XRAY, Largus, Granta, and Niva. The brand is leading on the Russian automotive market with over 20% market share and is presented in more than 20 countries abroad. LADA is having the largest official dealership network in Russia - 300 dealerships.