LADA – new dealership in S.Petersburg

January, 31, the grand opening of the motor show LADA-CENTER Pulkovo was held in SpB, which begins its work after a complete rebranding in accordance with the modern requirements of the visual identification of LADA.

The new car center has an extensive showroom with an area of 604 square meters, which allows to showcase the full LADA model range. In service shops with an area of 566 sq.m there are 14 working stations providing warranty and post-warranty service of cars. Clients of LADA-CENTER Pulkovo are offered free coffee, Wi-Fi, in the showrooms there is a children`s area and a comfortable waiting area.

LADA-CENTER Pulkovo, as well as working in SpB LADA-CENTER South-West and LADA-Center Ozerki, are a part of Kazakhstan holding BIPEK AUTO – ASIA AUTO. In 2018, a group of dealers of LADA-CENTER sold in St. Petersburg 5.8 K of LADA cars (+33% vs the figure of 2017), it made 34.2% of overall sales of LADA on the market of the city.

It is to remind that currently 150 Russian dealerships of LADA out of 288 were fully rebranded and meet the new standards of the Brand. The changes affected all spheres: from the appearance of showrooms and organization of service areas to new standards of service quality and interaction with car owners. The corporate design of LADA plays an important role in creating of the Brand image, affects its recognition and builds a strong emotional connection with customers.

Additional information:
The AVTOVAZ Group is part of the Alliance Renault-Nissan-Mitsubishi and produces cars in full cycle and parts for 4 brands: LADA, Renault, Nissan, Datsun. Production facilities of the Group are located in Togliatti – PJSC AVTOVAZ, and in Izhevsk – LLC LADA Izhevsk.
LADA brand is presented in the B, B+, SUV and LCV segments, the products are grouped in 5 model families: Vesta, XRAY, Largus, Granta and 4x4. The Brand occupies 20% share of the Russian passenger car market. The official dealership network of LADA is the largest in Russia – about 300 dealerships.