Doors Open Day in AVTOVAZ: the latest LADA Vesta SW Cross was presented to the guests of the event

On the 15th of July, Togliatti production site of AVTOVAZ held traditional Doors Open Day. This year it is dedicated to the 40-years anniversary of the legendary vehicle – LADA 4x4.

Today, for all guests, the company arranged tours of the plant, where people could learn about all the stages of vehicles production process. There was also a test-drive area where participants could evaluate performance of LADA cars, including the jubilee vehicle – LADA 4x4, with photo show, topical events and road vehicles parade arranged in honor of the 40-years anniversary of the car.

The climax of the festival was presentation of LADA Vesta SW Cross - the general public got to see not the concept car, but the serial life vehicle that is prepared for release into the market. The new model was presented to the audience by President Nicolas Maure and Design Director for LADA Steve Mattin.

LADA Vesta SW Cross is an example of a dynamic evolution of the brand: in fact this models opens a new room in Russian car market. LADA Vesta SW Cross combines qualities with most demand today: expressive style, dynamics and handling, passing-ability of cross-over, practicality of the spacious SW-type body. Functionality together with confident and sporty look, interpreted through genetic code of “X”-shaped design, all create a worthy addition to LADA Vesta range and set a foundation for further development of the Brand’s portfolio.

Reminder: LADA Vesta SW and LADA Vesta SW Cross will enter the market in the second half of 2017.