LADA started sales of XRAY crossover
Compact city cross-over is launched only 81 days after LADA Vesta, that symbolized brand start of renewal. XRAY is the second LADA model of the new generation that is aimed at a totally new young and successful audience. Creation of the car is a result of cooperation between Renault-Nissan Alliance and AVTOVAZ based on B0 global platform. Over 500 original parts were developed for this model. LADA XRAY design is created by AVTOVAZ specialists under guidance of Steve Mattin. High level of quality, comfort, safety and refined style are to change customers’ opinion about LADA brand.
LADA XRAY basic trim Optima (LADA engine 1.6 L, 106 h.p., MT) includes two airbags, electronic stability control ESC, Hill Start Aid, audio system, height-adjustable driver’s seat, ERA-GLONASS emergency response system, multi-steering wheel, LED day-running lights, car central locking system remotely controlled via folding key, 16” alloy wheels and etc.
AVTOVAZ President Bo Andersson participated in start of sales ceremony held in Togliatti. Greeting new customers of LADA XRAY, Mr. President said: “LADA keeps its promises. XRAY enters the market right on the schedule and will help our brand to hold market positions in uneasy 2016. High level of basic equipment becomes tradition for all new models. Today, LADA creates cars which are demanded by the market and meet customers’ expectations”.
The famous writer Lena Lenina became the first XRAY owner in Moscow. Lena, being a bright personality, has chosen a car of the brightest FRESH color fully corresponding to all Lena’s activities in the celebrity world. Ms Lenina: “The car is so emotional that I want share my happiness with all”.
As the reminder, LADA XRAY production started on December 15, 2015 at Togliatti site at B0 line. As of today, car’s localization ranges between 50% to 60% depending on engine and gearbox types.
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