LADA reports sales growth in April 2016

    According to the results in April sales of LADA cars have increased for the 1st time in the last 2 years in comparison with the last year. In April 2016 24,648 LADA cars were sold in Russia, which is by 7.8% more than in April 2015 and by 10.7% more than in March 2016. Preliminary estimation shows that LADA now has the share of 20% on Russian market.

    The leaders of the growth in April were LADA Granta, LADA Vesta and LADA XRAY. Sales of LADA Vesta have increased by 4.9% against March results (up to 4821 units), and LADA XRAY, which was launched only in February, showed the 44% growth (2184 new city SUVs were sold). At that the XRAY model has significantly improved its place in the list of the most popular light passenger cars in Russian by moving from the 23rd to 14th place (estimated).

    In April LADA Granta (9888 pcs.) has become the TOP-1 among the most popular cars in Russia. LADA Vesta is on the 4th place in the national TOP list (estimated).

    «LADA Granta taking back its leading position in the rating of the most popular car in Russia is no surprise,` says Vitaliy Osipov, acting executive Vice President of JSC AVTOVAZ for Sales and Marketing. `It is the result of the accumulated deferred demand for this models that we support from our side by an attractive promotion action under the LADA Finance program which provides additional benefits for buying this car. We also see continuous growth in popularity of LADA`s new generation models Vesta and XRAY which are still one of the best `price/equipment` offers in their segments.`