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    LADA will assist on road

    LADA announces the start of the program for free of charge assistance on road. LADA Assistance covers all LADA models bought in the official dealers from March to December 2016. The participants of the program will have available legal consultations, fuel delivery, technical assistance, opening of a closed car and other services. Hot line LADA Assistance 8-800-555-52-32 will be available 24/7.

    The program covers 170 cities of Russia where the official LADA dealers are present. Moscow citizens could get free of charge assistance within 50 km of Moscow circle road, the citizens of other cities within 30 km of the region borders. Extra function for LADA Assistance will be mobile application that will allow indicating coordinates, attaching a picture to the request. Applications for smart phones are planned to be launched in March 2016.

    The start of the program LADA Assistance is the part of the LADA product expansion strategy in 2016. New service highlights customer-oriented brand and shall be in demand in line with other programs: on-line ordering system, special offers under scrapping program and trade-in.