AVTOVAZ celebrates 50th anniversary

    July 20, 2016. Today JSC AVTOVAZ celebrates 50th anniversary. A half-century ago the Government issued a decree on construction of car plant in Togliatti. Viktor Nikolaevich Polyakov was appointed as the director of newly-constructed plant. Several months after, the Central Committee of All-Union Leninist Young Communist League branded construction of Volga Car plant as “All-Union Leninist construction works”. The entire country was involved in construction of the plant Despite the fact that construction was to be finished within 6 years, the plant was finished in record-breaking time - just 3.5 years. In April 19, 1970 6 first VAZ-2101 cars left the assembly line.

    Russian President Vladimir Vladimirovich Putinin his greeting telegram pointed-out that: “This anniversary is the important event for employees, veterans of Volga Car Plant and for the whole Russian automotive industry. You may be proud of several generations of your predecessors: engineers, design engineers, workers who always worked hard, kept high quality level, were ambitious in implementing advanced technologies and innovations. It is important that current team of AVTOVAZ keeps traditions of creative, constructive labor, opens up new horizons and implements promising projects, consistently improves competitiveness of the products that are distinguished by modern characteristics, reliability and environment protection. I wish you success and all the best.”

    President of JSC AVTOVAZ Nicolas Maure emphasized in his greetings: Today the plant has hard time but the assurance factor that we gained during previous 50 years as well as all-round support of federal and regional authorities and our shareholders – Rostec and Renault-Nissan – makes us confident in our future and helps to increase LADA share in Russian and foreign market. We have everything for success – a professional team, fundamental competences, joint competitive production, new products and, the most important, a great desire to work.

    There were over 28.5 M cars of 40 various serial modes built in Togliatti. Each new model became a country-wide happening and had stable demand. VAZ-2101 and VAZ-2106 are among bestsellers, sales of each model exceed 4 million cars. LADA Samara family reached the level of 5 million cars sold. Legendary off-roader LADA 4x4 passed two millionth mark. Today, LADA’s success is assured by new models - Vesta and XRAY. New LADA cars became bestsellers right after start of sales: LADA Vesta is in Russia’s TOP 5 bestsellers, while LADA Xray is within TOP 20. The efforts of over 500 thousand people of various times were invested into these cars.

    In 2008 AVTOVAZ entered Renault-Nissan Alliance and currently is being Alliance’s biggest company in Russia and one of the biggest car plants worldwide. The plant possesses a full-cycle production and has all facilities required for it: Foundry Plant, Press Plant, Plastic Parts Plant, Process Equipment and Tooling Manufacturing Plant, Engine Plant, Chassis Plant, Gearbox Plant, welding/painting/assembly lines Company has its own Research & Development Center which is a unique facility for Russia, this facility allows full-cycle production of a car from idea to industrialization. JSC AVTOVAZ is the only plant among 46 Alliance’s plants, which is capable of full-cycle producing of 4 brands (LADA, Renault, Nissan and Datsun). Today LADA brand is represented by 20 models and modifications of B,B+,SUV and LCV segments.

    Celebrations of AVTOVAZ’s anniversary will last 4 years. Culmination will arrive on April 19, 2020 - 50th anniversary of the first car. Plan of activities was formed at the level of Russian Government and includes large-scale changes in all spheres of Togliatti’s life. Chairman of the Government of the Russian Federation Arkady Dvorkovich is chairman of working group for preparations to celebrations. This group involves representatives of both federal and regional government. Chief of Administration of the Russian President Sergey Ivanov supervises these preparations.

    Several gala events were already held starting from early 2016. An Open Door’s Day was held several days ago. Everyone could visit AVTOVAZ, specifically: Powertrain Plant, Press Plant, B0 Body Shop and Trim-and-Chassis Shop; do a test-drive of LADA cars and participate in various competitions and games.Roads leading to plant were decorated by colorful billboards on day before the anniversary. Anniversary symbols are located on plant’s buildings and even in Kurumoch Airport. AVTOVAZ anniversary will be noticed by everyone arriving to Samara Region by plane.

    A special promotional website dedicated to the anniversary of AVTOVAZ: 50.avtovaz.ru and bot in messenger Telegram: @Avtovaz50bot, that will learn more interesting facts from the history of the automotive plant.

    An anniversary series of Vesta and Xray has become a special gift for LADA fans. These anniversary edition cars are based at top-trim models and are distinguished by original red-black cabin trim, special wheel discs and additional logo. There were 500 cars of each model produced to honor AVTOVAZ’s anniversary.