Jan Ptacek to become AVTOVAZ Executive Vice-President for Sales and Marketing

    Effective August, 1st, Jan Ptacek will be appointed AVTOVAZ Executive Vice-President for Sales and Marketing that was vacant since December, 2015. Ptacek will be strongly focused on the activation of LADA sales on the Russian and export markets, developing of LADA brand image, which are key tasks for the Company financial recovery. Vitaliy Osipov, who was acting in this position, will be AVTOVAZ Director of sales.

    Ptacek, 47 y.o., have finished Czech Technical University in Prague and went through post gradual programs at Ecole des Mines and 2 other Paris universities. Throughout his career he had an experience of more than two decades within Renault Group in Marketing and Sales, holding management positions in Czech Republic, France, Russia, Romania. In particular, he was in charge of launching Dacia brand in Western Europe and Renault Logan worldwide. Currently Mr Ptacek holds a position of the Commercial Managing Director of Dacia-Renault-Nissan Romania.

    “I expect from Mr. Ptacek the best achievements in his position and wish him success, - said Nicolas Maure, AVTOVAZ President. – Despite the ongoing market drop in Russia, LADA shows positive sales dynamics especially with the new generation models Vesta and XRAY. Today we have 20% of the Russian market and will continue product offensive. We have ambitious plans for the domestic and export markets. Jan’s vast experience in organization of effective sales, marketing and new markets’ launch will help the company to reach our strategic goals”.