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    The legendary car: a jubilee LADA 4х4 “Camouflage” and the fest for the fans

    Premiere of LADA 4x4 “Camouflage” will take place at the NivaFest on July 7 – 9, 2017.

    2017 is a jubilee year for LADA 4х4. 40 years ago in 1977 the first car of this model went off the assembly line. Back in those days Soviet engineers could not imagine that they are giving a birth to the real legend. This model holds a series of world records after it passed the most distant and impassible places and corners of the Earth. LADA 4х4 has been to the North Pole three times, it’s been having its duty in Antarctica for 12 years, it’s been to the Tibetan Plateau and several times to Elbrus and Everest. It has conquered all the Earth continents, there have been about 2,5 million cars of this model produced in 40 years, and over 350 thousands of them exported.

    The “Anniversary” series consisting of 1977 cars was launched in honor of the 40-th anniversary, these cars are specific with the new colors applied for interior trim and body paints and body claddings with the jubilee symbols. And in July the special series will get another special LADA 4x4 with the “camouflage” body, painted in mass-production conditions. The protective paint for LADA 4х4 bodies is made of combination of three metallized colors – light-greenish, dark-green and black. Bumpers and light-alloy wheels are painted in black. Special trim of the interior is outlined with the bright red-orange “mask” on the instrument cluster, eco-leather trimmed steering wheel and rockers made of stainless steel. The logo of the series embroidered on foot pads and on seat trims made of black leather with contrast stitching reminds of the jubilee status.

    The essential attribute of the jubilee series – the original plates on front fenders, deck lid and on the glove box cover. And the latter reflects the unique index number of the car: from 0001 to 1977, to the year of the start of production of LADA 4х4 and the number of cars within the limited series. The jubilee series consists of 3-doors and 5-doors versions with maximum content which includes air-con, seat heating, powered and heated outside mirrors. The cost of 3-doors LADA 4х4 “Anniversary” starts from 558 900 rubles, and 5-doors version – from 603 900 rubles.

    LADA 4х4 “Camouflage” will be shown to 4x4 fans for the first time at the NivaFest, where the members of European and Russian fan-clubs are going to meet-up. This tradition of regular gatherings and off-road contests among the fans of the model was laid back in 2002 in Germany, on the 25-th anniversary of the legend. Such events have been, also, traditionally laid in Russia. On the 40-th anniversary of the car, the NivaFest will take place on Fedorov’s meadows near Togliatti city.

    The fest expects to receive over 150 of prepared crews from Russia, Germany, Austria and Holland from 7 to 9 of July 2017 in the 13-killometers off-road race. Competition in this discipline will run in the categories “Standard” (the cars of mass-production versions), “Tourism” (the cars with minimum race tunings), “Sport” (maximum prepared cars). Also, there will be an exhibition of special LADA 4x4 cars, contests and test-drives of LADA Vesta, LADA XRAY, LADA Kalina Cross and LADA Largus Cross and new versions of LADA 4x4 organized for the fans and guests.

    You can find the latest news about the gatherings of LADA 4x4 fans not only at the NivaFest, but, also, in the photo-exhibition which is opened next to the main administrative building of AVTOAVZ in Togliatti, as well as in the downtown of Tyuman city (this exposition is opened on Tsvetnoy boulevard from July 1 till July 31). This Photo exhibition will move to Kazan city and will work from August 5 till September 3 (Bauman str.), to Rostov-On-Don (Gorki park) on September 9 – 26, and from October 1 till 31st – to Togliatti (the Victory park). The exhibition demonstrates a collection of photographs from the owners of LADA 4х4, reflecting the history of creation of the car, its victories and achievements, advertising posters of different years.