LADA continues to hold 20% share in the Russian market

    LADA sales in August 2016 made 20 908 cars, which is 3.6% more than a year before. In the situation of ongoing overall PC market drop, LADA passenger car market share has increased in August from 15.4% in 2015 to 19.6% in 2016 (company’s tentative estimation).

    LADAs of the new generation demonstrate stable sales. LADA Vesta holds strong position in Russia’s TOP 5 bestsellers, while LADA XRAY is within TOP 20 list. In the upcoming weeks both cars are to receive new trim levels, which have been announced at Moscow Motor Show. LADA XRAY will get ESC switch-off function and a new powertrain consisting of 1.8L engine and manual gearbox (previously 1.8 L engine was coupled with AMT only). LADA Vesta will get the same to XRAY line-up of engines and gearboxes for the first time. Later on Vesta will hit the market in a new “Exclusive” trim level (17” wheel discs, leather upholstery, leather trim for steering wheel, lights for driver and passenger feet and original trim elements of cabin and exterior).

    “Our current results 20% of market share are showing the strong dynamic and the success of new models Vesta and X-Ray, - JSC AVTOVAZ EVP for Sales and Marketing Jan Ptacek said. - The ongoing modernization of the dealer network and the new modifications of cars will help to reinforce LADA positions in coming period.”