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    LADA introduces new terms for the trade-in Vesta

    LADA announces a new trade-in supporting program for Vesta - the first car of the new generation of the brand, which begins massive update the company`s lineup. In order to stimulate demand of the owners of modern low-cost cars and used foreign vehicles trade-in for Vesta is being stimulated by 60 thousand Rubles.

    In support of the programs LADA launches new federal advertising campaign ``Time to break with your Ne VESTA ``, which was developed jointly with MORE advertising agency, part of BBDO group. The campaign will cover the radio, billboards and the Internet.

    To remind, all LADA dealerships offer state stumulation programs as well. Under the latter trade-in is stimulated by 40K RUR and utulization - by 50K RUR.